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2017 Genesis G90 signals Equus' evolution

As predicted, Hyundai's executive-level Genesis EQ900 has crossed the Pacific to make its big debut at the 2016 Detroit Auto Show. Known in the North American market as the Genesis G90, the first-ever vehicle for the new Genesis brand will occupy the same position as the old Hyundai Equus at the top of the heap. That means lots of interior space, most of which is finished in luxurious materials and stuffed full of technology. From the lone interior image Hyundai sent out, the cabin is clearly an evolution of the Equus' aesthetic. There's a large swath of real wood on the dash, which is topped by Nappa leather. The expansive center display sits atop a high, curving transmission tunnel that houses the traditional knob-and-dial controller for the infotainment, as well as the shift lever and HVAC buttons. Hyundai stretched the G90's wheelbase by 4.5 inches over the old Equus, but in the process, it removed an inch of backseat legroom. Now there's only 37.8 inches in the second row, which doesn't compare favorably to the 42.9 inches in the back of the Audi A8L or the 43.1 inches offered in the Mercedes-Benz S-Class. Unlike the EQ900 that was shown early last month, the US-market G90 will only offer a pair of engines. On the one end, we have a 3.3-liter, twin-turbocharged V6, capable of 365 horsepower and 376 pound-feet of torque. The 5.0-liter V8 from the Equus will be offered too, and it still churns out 420 hp and 383 lb-ft of torque. But with peak twist from the V6 model available between 1,300 and 4,500 rpm and less than 60 horsepower difference between the two engines, it sounds like the smaller engine will be the one to have, especially if it proves significantly lighter (Hyundai hasn't published the G90's weight yet). Both engines are paired to eight-speed automatic transmissions and can be paired with Hyundai's H-TRAC all-wheel-drive system. Look for more on the new G90 from its Detroit debut. And in the meantime, head over to our December 9 report on the new flagship model for more on Peter Schreyer's design and the safety equipment.

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

88,000 interested in Hyundai Tucson fuel cell, first units due in 60 days

Hyundai thinks it has a hit on its hands with the Tucson Fuel Cell CUV, an Internet hit at the very least. At the Washington Auto Show this week, Michael O'Brien, the vice president of corporate and product planning for Hyundai Motor America, announced that 88,000 people have visited the car's microsite. Since the company isn't yet taking orders for the vehicle, we'll have to take this as a sign that people are interested in a hydrogen-powered CUV. "The response surprised even us," O'Brien said. "The response surprised even us" Hyundai expects to deliver the first Tucson Fuel Cell to a "small group" of customers in the US within 60 days, O'Brien said. As we learned last year, Hyundai will lease the CUV for $499 a month (and $2,999 down) for 36 months. That price includes as much hydrogen refueling as you like, plus Hyundai's Valet Maintenance. The Tucson Fuel Cell is already in production and available in other markets (as the ix35 Fuel Cell), following 16 years of development and what O'Brien said were "hundreds of millions of dollars" spent on R&D. Hyundai has tested its fuel cell cars for over 2.4 million miles, including extreme heat, cold and altitude tests (but it hasn't shot a bullet into the tank a la Toyota). Hydrogen cars are "as clean and by some measures cleaner than today's EVs" but are more practical, with longer range and shorter refueling times, O'Brien said in DC. There's more in the press release below. Hyundai Receives Strong Consumer Interest With 88,000 Visitors To Its Dedicated Fuel Cell Microsite In Just Two Months $499 per month to drive the World's First Mass-Produced Fuel Cell Vehicle, Including Unlimited Free Hydrogen Refueling and At Your Service Valet Maintenance WASHINGTON, Jan. 22, 2014 /PRNewswire/ -- Hyundai is witnessing exceptionally strong consumer interest in its next-generation Tucson Fuel Cell CUV, with more than 88,000 unique visitors to its Hyundai.com fuel cell microsite since the program's November introduction. Consumers selected for the program can drive the Tucson Fuel Cell for just $499 per month, which includes unlimited free hydrogen refueling and "At Your Service" valet maintenance at no extra cost. For the first time, retail consumers will be able to put a federally-certified hydrogen fuel cell vehicle in their driveways, with availability beginning in late Spring 2014 at select Southern California Hyundai dealers.