4dr Sdn 2.0l Auto Ltd Bargain Corner Low Miles Sedan Automatic Gasoline 2.0l 4-c on 2040-cars

Auto blog

Hyundai mulling new small CUV under Tucson

Hyundai maintains it can barely build enough of its core models to satisfy North American consumers, but that doesn't mean it isn't keen to expand its offerings to capture developing segments of the market. According to Edmunds, one of those expanding niches could be the burgeoning subcompact crossover segment. The website quotes Hyundai North America president and CEO John Krafcik as acknowledging his company is "very under-represented" in crossovers, the market's hottest vehicle type.
With the discontinuation of the Veracruz, Hyundai is down to two CUV nameplates, Tucson (pictured) and Santa Fe, the latter of which covers two segments with a two-row Sport and long-wheelbase three-row model. And while Hyundai commands seven percent of the US sedan market, the company estimates it only has two percent of the truck segment.
And while Krafcik stops short of confirming a new model, he acknowledges "a new segment is emerging" underneath the Tucson and says, "I think it's something to look at." At the moment, the subcompact softroader segment remains small and somewhat amorphous, with tiny CUV offerings like the Buick Encore, Nissan Juke, and now-discontinued Suzuki SX4 illustrating that there are a lot of different ways to package and market such a vehicle.

Hyundai admits 124-mile Ioniq EV is 'not enough'

The Hyundai all-electric Ioniq isn't even here yet, and the company is already admitting that it can't compete. That's one way to read a statement by Ahn Byung-ki, director of Hyundai's eco-vehicle performance group, who said recently that that 124-mile EV will be supplanted by a 200-plus-mile version in 2018. After all, in a world full of Bolt EVs, second-gen Leafs, and Tesla Model 3s, an electric car that goes 124 miles isn't going to wow the way it could. Despite the push Hyundai is making with the Ioniq – which will come with plug-in hybird, standard hybrid and full EV powertrains – Ahn told Automotive News that 124 miles is "not enough, and we have a plan to extend that to more than 200 by 2018." Ahn and Hyundai are working on more than just the Ioniq line-up. Aside from the hydrogen-powered Tucson Fuel Cell, the company has a totally new hydrogen-powered large-ish vehicle. We might see the first taste of that in the same year as the Ioniq EV gets its first range boost. In other words, everything's moving fast as the company works to introduce 26 green models through 2020. Related Video:

Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.