2023 Hyundai Sonata Sel on 2040-cars

Auto blog

This Hyundai commercial may be the weirdest of Super Bowl 50

It happens every year at the Super Bowl. For every headline-making, Twitter-breaking commercial, there's an ad like this one, simply titled "Better," from Hyundai. An ad that's so odd, people will focus not on its message, but the overarching weirdness of the spot. The ad in question follows the life of a man born with an exposed V8 engine where his heart should be (it's actually a little high, but we're nitpicking). Yes, it's as strange as it sounds. According to Hyundai, the man "strives to make the world a better place," but the only time we see anything approaching that is when he opens a jammed umbrella for a woman. For most of the ad, it's hard to tell you're even seeing a car commercial. It's not until the end, where the man is shown working in a Hyundai design studio alongside people with similar anatomical features, that the ad begins to make sense. Perhaps part of our disappointment with Hyundai's latest Super Bowl spot is that the NFL's official automotive sponsor has done so well otherwise. The brand has become a fixture during the big game over the years, and will likely see some success in 2016 with spots featuring both Ryan Reynolds and Kevin Hart. Those successes aside, though, we'll be surprised if there's a great response to this particular Super Bowl 50 commercial from Hyundai.

All the Hyundai Santa Cruz needs now is the green light

Ever since Hyundai took the wraps off the Santa Cruz concept nearly a year ago, we've been closely watching to see if the Korean automaker would put it into production. The signs have been looking good, but this could be our clearest indication yet. According to the company's North American product planning chief, the road ahead is clear for the compact pickup. "We're very anxious to do something with the idea," Mike O'Brien told AutoGuide. "The engineering feasibility work has been done," and 18 months of preparation have already gone into laying out the business case. Now all it needs is the green light from the head office. Hyundai unveiled the Santa Cruz concept – codenamed HCD-15 – at the 2015 Detroit Auto Show. The design calls for a compact pickup crossover, similar in concept to the Honda Ridgeline, but smaller. It would be targeted towards young customers interested in outdoor activities who don't want to track the elements inside their vehicle along with their mountain bikes, kayaks, surfboards, and snowboards. If approved, the Santa Cruz would likely share its underpinnings with the Tucson crossover. Hyundai sells a good 50,000 Tucsons each year in the US, and the Santa Cruz is estimated to match (if not exceed) that number, helping Hyundai double its sales based on the same platform. The Santa Cruz is also tipped to be Hyundai's first diesel model in America. "The diesel is the most promising because of the fuel economy it delivers," said O'Brien. "It best matches in our research of what these customers are looking for... Outstanding fuel economy, good torque and good driveability."

Hyundai Ioniq EV coming with 110-mile range in US

We've known for a while that the new Hyundai Ioniq line of vehicles will come in three variants: hybrid, plug-in hybrid, and battery electric. As we get ready for more information on the trio at the New York Auto Show this week, we've learned that t he EV, which is slated to go on sale in South Korea in June and in the US towards the end of the year, will have a 28-kilowatt-hour battery pack that's similar to the Kia Soul EV. The Sould EV has a single-charge range of 93 miles, but the Ioniq EV will be able to go as far as 110 miles on one charge, In discussion with Hyundai's Kim Choong, Automotive News learned that despite earlier talk of a 155-mile range for the EV, the 110-mile figure is what the Ioniq will get on the US EPA test cycle, Hyundai spokesman Jim Trainor confirmed in an e-mail to AutoblogGreen on Monday. The longer range figure is what the Ioniq EV will be rated at on the more lenient European cycle. Hyundai revealed its "three-pronged" plan for the Ioniq at the Geneva Motor Show earlier this month. We now know that the EV model will have paddle shifters so the driver can control the level of friction in the car's regenerative brake. Additionally, the EV, as with the hybrid and plug-in hybrid, will have an "eco-routing" navigation system that to make best use of either the range on the EV or the fuel economy on the hybrids. The Ioniq Hybrid debuted in South Korea in January. That variant has already received some attention because Hyundai's Lee Ki-Sang told Automotive News that the hybrid itself will have "standard" and "eco" variants, and that the "eco" version will have a combined fuel-economy rating of 56 miles per gallon, putting it well ahead of the Toyota Prius's fuel economy. That is, if these numbers are all on the same test cycle. Related Video: Featured Gallery 2017 Hyundai Ioniq Electric: Geneva 2016 View 14 Photos News Source: Automotive News-sub.req. via Green Car ReportsImage Credit: Drew Phillips Green Hyundai Electric Hybrid ioniq