2015 Hyundai Sonata on 2040-cars

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Ioniq Unlimited is Hyundai's way to get Millennials to subscribe to a car

Let's state at the outset that a lot of the questions you're going to have about the new Ioniq Unlimited vehicle subscription program from Hyundai will not be answered in this post. This isn't because we didn't ask - we did - but because Hyundai is holding on to those details until some time after the service starts, which will be some time after the first of the year. If we had to guess, we'll get the information we seek at CES in early January. But, hey, we're getting ahead of ourselves. What is Ioniq Unlimited, anyway? It's a subscription service for the all-electric version of the Ioniq. Available only in California (during the pilot program, anyway), Ioniq Unlimited is an Internet-based way to get yourself a 2017 Ionic Electric. There are no negotiations, just a single price that you pay every month. That price includes all sorts of things: registration and Doc fees, recharging fees, unlimited mileage, and scheduled maintenance. Oh, and there's no down payment. Hyundai vice president of corporate and product planning, Mike O'Brien, told AutoblogGreen that the idea here is to appeal to millennials, who like to keep their transactions simple. Sign once, pay once, be done. Hyundai is trying to, "make car ownership as easy as owning a phone," O'Brien said. Maybe that's why the subscription terms are 24 and 36 months. O'Brien would not say if people could cancel early. As for the price, all he would say is that it will be, "very competitive." Yeah, we want more information, too. Whatever they cost, the subscriptions will be good for Hyundai, too, since the cars will be treated like leased vehicles (and thus owned by Hyundai's captive leasing program) and totally counted in the company's CAFE numbers. We'll have more details, well, whenever Hyundai feels like it's time to share. For more information on Vehicle Subscription Services, check out the Complete Guide. Related Video:

Hyundai concept looks like Le Mans prototype from 2025

Hyundai is ripping the sheet off its N 2025 Vision Gran Turismo for the latest teaser of the digital racecar. The fighter jet-inspired design looks ready to turn on the afterburners at Le Mans a decade from now, but it debuts at this year's Frankfurt Motor Show to promote the company's new N performance sub-brand. The N 2025 is the latest in a long line of imaginative Vision Gran Turismo concepts from a plethora of automakers, but Hyundai is still keeping exact details about its entry a secret. The company admits that the racer highlights sustainable technology under the long, low-slung body, and that suggests something other than just a high-revving internal combustion engine for power. In addition to the PlayStation racer, Hyundai has a few other debuts in store for the German event. The new i20 Active and Sante Fe will get their European unveilings, and the Vision G Coupe will come along, as well. To further push the performance image, the next-gen 2016 i20 World Rally Championship car will also be on display. Hyundai Motor to Enhance IAA Press Conference with Live Streaming and Innovative Digital Assets 09 September, 2015 Hyundai Motor to Enhance IAA Press Conference with Live Streaming and Innovative Digital Assets - Broadcast of pre-show begins at 11:15 CET, Tuesday 15 September 2015 - Online newsroom enriches flow of information - Hyundai Motor showcases new models and visionary concept cars September 9, 2015 - Hyundai Motor will live-stream its press conference at the 2015 Frankfurt International Motor Show, enabling a wider audience to learn about the brand's passion for performance and a host of new Hyundai models, design concepts and technologies. New i20 Active and New Santa Fe will premiere in Europe, enhancing Hyundai Motor's European range of Crossover and SUV models. The company will also showcase its new high-performance N sub-brand, brought to life through the thrilling Hyundai N 2025 Vision Gran Turismo concept car and the New Generation i20 WRC car being previewed ahead of the 2016 World Rally Championship season. The Vision G coupe concept introduces dynamic design and advanced technology as inspiration for future premium products. The Hyundai Motor press conference will take place in Hall 6 at 11:30 CET on Tuesday 15 September 2015, and the livestream will be available via www.hyundai.news/IAA2015.

2015 Hyundai Sonata plays a more mature tune

Hyundai's new North American CEO Dave Zuckowski pulled a silky sheet off of the redesigned 2015 Sonata here at the New York Auto Show, ushering in not only a new era of domestic stewardship for the company, but also a new, more mature design direction for its mass-market vehicles.
Though we've already seen the striking sedan in a wealth of recent photos, seeing the car in person confirmed that Hyundai has another hit on its hands. The Sonata employs the Korean automaker's new "Fluidic Sculpture 2.0" design language, which we already witnessed in the new, much lower-volume Genesis. Hyundai describes the language as being more dignified, respectable and confident. We certainly agree with that.
Gone are the swooping lines of old, which grabbed our attention on the previous generation. They've been replaced by straight edges and harder angles, most noticeably along the car's beltline. A larger, more refined grille with a wide air intake leads the car down the road. The stance is athletic, with a steeper, coupe-like roofline, quad chrome-tipped exhaust ports and horizontal lines in the rear, which give the car a planted look. The redesigned headlights are wing-like in appearance and, man, that burnt orange color is sexy.