2014 Hyundai Sonata Limited 2.0t on 2040-cars

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Hyundai Tucson Fuel Cell gets massive 43% price cut in South Korea

Hyundai is soldiering on with its fuel-cell-powered Tucson, ordering an enormous cut in the zero-emission CUV's price in the company's home market. The 43-percent reduction, when combined with subsidies from the South Korean government, brings the cost of entry to a still-lofty $54,000, Ward's reports. While that's undeniably a lot of money, we need to explain just how wildly expensive the Tucson FCV was in the first place. Hyundai trimmed a total of $67,000 from the $144,000 starting price. Even with some very significant – and not unusual – subsidies, the fuel-cell model still cost $86,000. Considering where things started from, $54K seems like a relative bargain. Beyond South Korea, Hyundai is expected to announce some sort of price cut in Europe, where the Tucson is marketed as the ix35 FCV, but it's unclear at this point if the Euro model's price tag will get such a dramatic reduction. We haven't heard of any changes to the cost of the lease-only North American-market Tucson FCV, which is currently available in California for $499 per month with $2,999 down. Related Video: Featured Gallery 2015 Hyundai Tucson Fuel Cell View 29 Photos News Source: Ward's Auto Green Hyundai Alternative Fuels Crossover Hydrogen Cars hyundai tucson fcv hyundai ix35

Hyundai/Kia's Prius rival to arrive by 2017

The Toyota Prius is the undisputed king of the hybrid market, but Hyundai and Kia are hoping to challenge its reign in the coming years with their own dedicated model. However, in all likelihood this is the same technology being shared between them. "We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars," Hyundai Motor CEO Kim Choong-ho said to Reuters, during the launch of another vehicle in South Korea.
While Kim didn't say when the model would be ready, Autocar in Europe spoke to people at Kia, who said that the company's own hybrid was two years away and codenamed the DE. The initial vehicle is reportedly a five-door hatchback that's about 169-inches long, with more conventional styling than the Prius. Its powertrain is reportedly based around a 1.6-liter engine with electric assist. A plug-in version might follow later, and other bodystyles on the platform are possible. A recently spotted test mule might show the current state of development on the project (pictured above).
According to Reuters, the decision for the new vehicle comes in order to meet tighter emissions in some markets. However, it seems like a challenging move for the US market. Hyundai already sells its Tucson fuel cell in limited quantities and the Sonata hybrid, and Kia has the Optima hybrid and Soul EV. Industry analysts are also predicting that hybrids might have a hard time versus internal combustion engines in the coming years. In addition, Toyota is rumored to get fuel economy close to 60 miles per gallon for some versions of the next Prius. All of these factors make selling the models here a potentially difficult undertaking.

Hyundai to offer new shopping service with money-back guarantee

The internet has made purchasing a car easier than ever before. There are dozens of websites, including Autoblog, that have apps and search tools to help find and compare new car prices. Still, the idea of actually walking into a dealership to deal with haggling, trade-ins, financing and paperwork still seems daunting. Starting soon, Hyundai will be streamlining much of that process with its new Shopper Assurance program. The new service helps knock out much of the legwork before you even step into a dealer. There's even a money-back guarantee. With Shopper Assurance, potential customers can search Hyundai inventory with "market prices" listed. That price includes the car's MSRP minus incentives and other dealer discounts. Most of the paperwork for the purchase can be done online. This includes valuing a trade-in, applying for financing, checking credit scores and calculating payments. Test drives can be scheduled online and can be done anywhere, including a customer's home or office. The most interesting part of the new service is the three-day money back guarantee. If for some reason a customer isn't satisfied, they can return the car for full refund. That said, there are a couple of caveats. The car must have fewer than 300 miles on the odometer since purchase and a dealer must inspect the car for damage or wear. The new service will launch later this year in Miami, Orlando, Dallas and Houston and will roll out in 2018 nationwide. Related Video: