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Hyundai exec admits company studying pickup, no foolin'

Automotive News reports Hyundai may be considering jumping into the US pickup market. Lee In-cheol, ice president of international sales, says the company's product planners and engineers are currently trying to determine what size pickup would be best for our market. Currently, the automaker has no plans to build a truck, but Lee says that hasn't stopped US dealers from asking the company to produce one. The US and South Korea signed a free trade agreement that took effect in 2012 that removes the so-called Chicken Tax from South Korean imports in seven years.
That means that Hyundai or Kia could import a foreign-built truck without incurring the 25 percent tax on the vehicle's value after 2021. Even so, Hyundai isn't committed into jumping into the US full-size pickup market. Instead, the company may build a smaller truck designed to compete in emerging markets.
We've been hearing word about Hyundai's pickup musings for years now, including a rumored partnership with Chrysler to produce Ram-based trucks, but so far, nothing has come of it.

2019 Hyundai Nexo Quick Spin Review | A better hydrogen fuel cell crossover

PYEONGCHANG, S. Korea — When we travelled to South Korea to test out the new Hyundai Santa Fe, we also got a chance behind the wheel of the new hydrogen-powered Nexo fuel-cell SUV. Hyundai unveiled the Nexo at CES in January as a replacement for the Tucson Fuel Cell, which logged miles and gathered data in 18 countries over the course of its generation. The Nexo is an improvement: It's more efficient, packed with smarter driver assistance technologies and, in our opinion, is more attractive. With a clean an uncluttered exterior, it has a familiar crossover profile, but the front end, is a little more unique with a large grille and uber-thin lighting tucked high under the front of the hood. The rear end offers a lot of blank sheet metal, which looks fetching in white. Aerodynamic vents behind the rear quarter windows open up at the back of the car beneath a sporty-looking spoiler. But it's the clean, sustainable future that its hydrogen fuel may provide that's most important. Which is not to diminish the benefits battery electric cars offer in the interim — and likely for the foreseeable future — but renewable electricity is intermittent. So how does one store massive amounts of clean electricity for long periods to use when it's not readily available? Hydrogen electrolysis – using an electric current to decompose regular water into oxygen and hydrogen. The beautiful thing about the abundant element is that it can be converted back to electricity, either on a grid-scale, or in the fuel cell of a passenger vehicle. (The less beautiful thing is how to store hydrogen safely, but that's another story.) Our first stint inside the vehicle took place in the back seat, where we had plenty of legroom and clean surroundings. The interior was white and grey with matte silver metallic trim. The plastics in the Nexo aren't particularly soft, but somehow Hyundai makes them look premium with fine grains and patterns — one of the tricks Hyundai uses to make its affordable cars feel like higher-end automobiles. We were comfortable back there, especially with rear seat heaters to ward of the winter chill in the Korean mountains as we drove past the Winter Olympics in PyeongChang. When it came our turn to get behind the wheel, we felt right at home in the comfortable driver's seat. The steering wheel was attractive in its two-tone leather, and smooth to the touch.

2017 Hyundai Equus spied testing in the Arctic Circle

The camouflaged next-generation Hyundai Equus has been picked off everywhere from South Korea to Colorado to Sweden, and our spy shooters caught it again in the Arctic Circle. The second generation, unveiled in 2010, continued to raise the luxury tide for the brand and it looks like the third generation will do the same again. Outside we predict another evolution of the brand's Fluidic Sculpture design under the eye of head designer Peter Schreyer, but this version will go in a direction that looks like it will be known only by its details; the side window opening, at least, has gone totally conservative, but we're told the are some very slick headlights up front and a "chrome-rich front fascia." Underneath, it will lose weight by being built on a lightweight derivation of the current BH platform that includes more high-strength steel and aluminum. The 5.0-liter V8 will get more power and better fuel economy, and rumors are that the 3.3-liter V6 could eventually play a role here with some forced induction assistance. An eight-speed transmission might come with its launch next year, but a ten-speed transmission is on the way, working in RWD and AWD guises. Related Video: