2014 Hyundai Sonata Limited on 2040-cars

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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Hyundai's new i30 is America's new Elantra GT

Hyundai pulled the wraps off of the European-designed i30 hatchback ahead of the Paris Motor Show, and the automaker confirmed that it will appear in the United States next spring under the Elantra GT name. The exaggerated curves and swoops from the previous model were discarded in favor of straighter, subtler lines. According to Hyundai, the i30 represents the future of the brand's design, and the "Cascading Grille" will be its signature. On the inside, the i30 features a wide dashboard that is slightly less driver-oriented than the Elantra sedan. Hyundai also uses a touchscreen set out from the dash, which is popular yet polarizing with consumers. In addition to being styled in Europe, other parts of the i30 were also developed and tested over there, and the car even spent some time at the Nurburgring. The chassis is 22-percent stiffer and steering that is 10-percent more direct, Hyundai says. The car also features a McPherson strut front suspension and multi-link independent rear suspension. Europeans will get a variety of engine choices, but only one of them is likely to come here: a turbocharged 1.4-liter gas four-cylinder that makes about 140 horsepower. The other engines are smaller and less powerful gas engines and variations on a 1.6-liter diesel. It's also possible that it could get the naturally aspirated 2.0-liter engine in the Elantra, or the turbo 1.6-liter engine in the Veloster Turbo and other Hyundais. Hyundai also announced the i30 would spawn a few variants. It didn't give any specifics on body styles aside from saying the i30 would have a "family of unique products." The i30 will be the first Hyundai with an N version. For those out of the loop, N is the performance brand Hyundai has been preparing to launch. The company also said the i30 N would arrive in 2017. Hyundai only confirmed with us that the standard i30 would be coming to America, but it would make sense for Hyundai to bring the hot version as well, even if it comes a little later than in Europe and/or South Korea. We certainly wouldn't turn it down, especially if it sounds like the current prototype. Related Video: Featured Gallery 2017 Hyundai i30: Paris 2016 View 12 Photos Related Gallery 2017 Hyundai i30 View 10 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Paris Motor Show Hyundai Hatchback hyundai elantra gt

Recharge Wrap-up: Tesla Electric Road Trip, Google autonomous cars vs. cyclists

Tesla is inviting owners on "Electric Road Trip" events on four continents. To celebrate the 2.5 billion electric miles Tesla owners have logged, the automaker is hosting a series of open house events at Destination Charger locations (think hotels and resorts) in various cities across North America, Australia, Asia, and Europe. Attendees will "have the opportunity to swap stories and share your favorite road trip experiences with fellow Tesla owners and like-minded fans," according to Tesla, as well as enjoy local food and drinks. Owners have received email invitations to the series of events, but those interested can also RSVP online. Learn more about the events at Tesla's website, and read more at Teslarati. Google has published its most recent autonomous vehicle testing results, this time with regard to sharing the road with cyclists. The system is programmed to predict when a cyclist will swerve around an open car door, leave room for cyclists during passing and other situations, recognize and remember cyclist had signals, and recognize a variety of bike styles – even unicycles. The report also lists two minor collisions with other vehicles in June, both occurring in Austin, Texas. In one instance, another car swerved into the Google car's lane. In the other, the Google car was rear-ended. Read more at Green Car Congress. Hyundai is expanding its fuel cell program in partnership with the Department of Energy (DOE) beyond Southern California. For the second phase of the fuel cell confirmation program, Hyundai will provide the DOE with a number of its Tucson Fuel Cell crossovers for daily use in Northern California, Washington, D.C., Denver, and Michigan. The partners are looking to expand the use of fuel cell vehicles to the rest of the country in the near future. Read more in the press release below. Hyundai And U.S. Department Of Energy Extend Fuel Cell Vehicle Loan Partnership In Concert With New D.C.-Based Hydrogen Fueling Station Latest, Phase II of current program prepares for rollout of fuel cell vehicles nationwide in near future WASHINGTON, July 11, 2016 /PRNewswire/ -- Hyundai and the U.S. Department of Energy (DOE) are extending their fuel cell vehicle confirmation program, originally from 2013 through 2015, to its second phase, from 2016 through 2017. The program involves Hyundai providing a number of Tucson Fuel Cell CUVs for daily use and confirmation by the DOE using existing hydrogen infrastructure.