2014 Hyundai Sonata Hybrid Limited on 2040-cars

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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Recharge Wrap-up: Elio unveils E1A, Hyundai UK prices Ioniq

Russia could launch a hyperloop project as early as December 2016. Hyperloop One recently signed a memorandum of understanding with Summa Group to explore the possibility, but now, Moscow's Deputy Mayor and head of transport Maxim Liksutov says that the project will begin by the end of the year. "In the next few years we'll see a major breakthrough in the development of technologies which will facilitate our lives," says Liksutov, speaking at the Moscow Urban Forum. "Hopefully, hyperloop technology will be developed, and, as far as I know, the pilot project will be launched in December. We will see how the theory works in practice." Read more at Electrek, or learn more from RT. Hyundai has revealed specifications and pricing for the Ioniq EV and Hybrid for the UK. The Ioniq Hybrid SE will start at GBP19,995 (about $26,093 as of this writing), with the Hybrid Premium and Hybrid Premium SE starting at GBP21,795 ($28,442) and GBP23,595 ($30,791), respectively. The Ioniq Electric starts at GBP28,995 ($37,838) for the Premium trim level, placing it in competition with the Nissan Leaf, while the Premium SE starts at GBP30,795 ($40,187). The Ioiniq Electric should be also be eligible for a discount of GBP4,500 ($5,872) through the UK's Plug-in Car Grant. Hyundai will announce prices for the Ioniq Plug-In Hybrid before it goes on sale in 2017. The Ioniq Hybrid goes on sale on October 13, 2016, with the Ioniq Electric beginning a limited rollout before expanding sales to all UK dealerships in 2017. Read more at Electrek, or in the press release from Hyundai. India is launching a bus route fueled by 100-percent biodiesel. In an effort to help reduce air pollution (with the added benefit of saving on fuel costs), the Karnataka State Road Transport Corp. will operate the country's first all-biodiesel bus between the cities of Bangalore and Chennai. Last year, India's Union Ministry of Petroleum and Natural Gas removed its 20-percent biodiesel restriction on bus operators. Read more from Biofuels International. Elio Motors has built its first E-Series test vehicle, dubbed the E1A. Elio is touting the unveiling of its test car as a major milestone toward the launch of a fuel-efficient, three-wheeled production vehicle with a target price of $6,800.

Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.