2014 Hyundai Sonata Gls on 2040-cars

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Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Hyundai adds tech to Blue Link, offers it free for 3 years

Hyundai has not only thrown more technology at its 2018 lineup, the tech will be less expensive. At the New York Auto Show, the South Korean automaker announced that Blue Link remote services will be free for three years on the 2017 Ioniq and on all 2018 models, starting with the Sonata, Elantra GT, and Santa Fe Sport. The remote services include all three packages currently offered as options with a Blue Link subscription: Connected Care, Remote, and Guidance. Among the included features are automatic collision notification, a monthly vehicle health report, remote lock and unlock, stolen vehicle recovery assistance, and remote start with climate control. That last function gets an update for 2018 that allows control of the rear defroster and heated side mirrors on the coming Sonata and Elantra GT. The whole shebang tallies 10 features in the Connected Care Package, 12 features in the Remote Package, and 3 features in the Guidance Package. But wait, there's more: the SD-card-based navigation maps get free downloads for three years. Blue Link subscribers can already access remote functions with a smartphone and a smartwatch. For 2018, Amazon Alexa (via the Tap, Echo, and Echo Dot) and Google Assistant (via the Google Home speaker) become control devices. You can tell either gadget to start your car and set the climate control, to send an address to the navigation system, or start and stop the charging of an Ioniq. Right now, if a new buyer subscribes to Blue Link, he gets three free months of the Remote and Guidance packages, and a free year of the Connected Care Package. After the trial, each package costs $99 per year. By offering the packages free for three years, Hyundai dangles a savings of nearly $750 in front of those who can wait for the new models. Be sure to read this accompanying post about the Sonata's design. Related Video:

Less stressful than a taxi: We ride in Hyundai's Autonomous Ioniq Electric

The day after California told Uber to halt the testing of its driverless cars, Hyundai gave us a brief ride in an autonomous Ioniq Electric. The trip was mostly uneventful — our driver/engineer didn't hit anyone, and, unlike Uber's, Hyundai's car didn't run any red lights. You may think that's faint praise, but at the speed of advancement we take nothing for granted. More than once during our ride around a pre-mapped, all-right-turn route in Las Vegas, the Ioniq had to sort things out for itself, and the longer you ride the more you realize the scope of data we humans process without noticing. This Ioniq was identified only by its Korea-spec origins — dual charging ports for fast and regular recharge and no side marker lights — and Nevada's autonomous vehicle license plate. Tourists were completely unaware that it was driving itself. The autonomous Ioniq uses one 140-degree and two 110-degree Ibeo LiDAR units in the front fascia, plus a camera array inside the cabin at the top of the windshield. A single camera is used for traffic-light detection, with stereo units for the driving assistants. According to Hyundai, the autonomous gear detects objects knee-high but also will not drive into a low-hanging tree branch. We're also told the system works in rain and snow, citing the all-conditions approval certificate from Nevada, though that center front sensor looks prime for snow packing in heavy stuff. Essentially, one processor collects all the input data and combines it to a singular view, and a second processor tells the car what to do about it. Hyundai notes that minimal system power consumption was a primary target. The cabin sports the prototype-standard large red kill switch, an extra display atop the center of the dash, and two real-time monitors hanging behind the rear seats. The dash display is there so human drivers know the car is aware of its surroundings — it shows traffic lights as red or green (yellow is not detected but it will not panic stop if it loses a green light), speed limit, vehicle speed, route, a steering wheel to denote autonomous operation, and pedestrians detected. One rear monitor shows what the traffic-light camera sees, the other what the LiDAR units are picking up, from road curbs to people, vehicles and buildings. The ride experience is drama-free if a bit on the cautious side. Braking is often moderate to heavy, more on/off than the modulation range of many human drivers, but we felt no panic braking or ABS intervention.