2014 Hyundai Sonata Gls on 2040-cars

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Hyundai's Super Bowl ads score on Ad Meter

Pepsi and Anheuser-Busch have often dominated USA Today's influential Super Bowl Ad Meter, but this year Hyundai broke through as the first car company to capture the top spot. Hyundai's First Date spot shown during the first quarter earned a 6.90 rating to edge out Heinz's Weiner Stampede (6.63) and two Doritos' commercials, Utrasound (6.60) and Doritos Dogs (6.48). Two more Hyundai spots, Ryanville (6.27) and The Chase (6.19) gave the automaker three of the top six commercials during the Super Bowl. USA Today's Ad Meter has been a barometer that measures the success of ads during the Big Game since 1989. More than 19,000 panelists participated this year. They ranked each ad on a scale from zero to 10. Anheuser-Busch ads won the last three years. First Date stars comedian Kevin Hart as an overprotective dad in who uses Hyundai's Blue Link car finder feature in the Genesis to spy on his daughter during a first date. Ryanville showcases Ryan Reynolds to illustrate how the Elantra can help with the perils of distracted driving. The Chase also stars the Elantra and its Blue Link voice-activated auto start system, which are successfully used to evade bears. Related Video: Hyundai Dominates with Three of the Top Six Ads First Automaker to Take the USA TODAY Ad Meter Crown FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY's coveted Ad Meter when its spot "First Date" beat out 63 other Super Bowl 50 commercials. Hyundai's impressive performance also included a fifth and sixth place finish for "Ryanville" and "The Chase" respectively, meaning Hyundai finished with three of the top six highest rated ads. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "On the biggest advertising day of the year, we wanted to entertain Super Bowl fans with creative storytelling and relevant, popular celebrities, while showcasing the innovative technology features of our vehicles. Our formula clearly resonated with the thousands of Ad Meter voters," said Dean Evans, chief marketing officer, Hyundai Motor America. "Kevin Hart's comedic chops coupled with a human truth people could connect with was a standout combination that put us over the top. It's an incredible conclusion to our first year as an official NFL sponsor that we won the Ad Meter for Super Bowl 50." "First Date," a 60-second spot featuring Kevin Hart, highlights one of the incredible technology features of Hyundai's premium Genesis sedan.

Marchionne now considering 'Plan B' partners for FCA merger

Okay Sergio, just stop. With the sting of rejection from General Motors CEO Mary Barra still fresh, Fiat Chrysler Automobiles CEO Sergio Marchionne is moving on and trying to find another automaker to merge with. FCA may not be giving up hope on a merger with GM, but that doesn't mean it isn't at least considering alternatives. Sergio's so-called "Plan Bs" include the Volkswagen Group, as well as smaller Asian outfits, like Mazda, Honda, Suzuki, and Hyundai. Bloomberg reports that France's beleaguered PSA Peugeot Citroen could as a sort of "fallback" option due to its relative lack of volume, an unidentified source claimed. There are, of course, problems with each option. According to Bloomberg, Volkswagen expects complete control of a company, but the Agnelli family, which holds a large portion of FCA stock, is loathe to relinquish its stake in the company. On top of that, VAG just isn't looking to make a deal right now. Mazda, meanwhile, is enjoying a new partnership with Toyota and Suzuki is partially owned by VW. Honda and Hyundai have never expressed any interest in a partnership with a western automaker. That kind of just leaves the French then, but even that remains a long shot. As Bloomberg tells it, PSA boss Carlos Tavares is still working on a turn-around plan, and would want at least another six months to execute before even considering a deal with FCA. And even then, Tavares hasn't given any indication that he's considering a pairing. News Source: BloombergImage Credit: Paul Sancya / AP Chrysler Fiat GM Honda Hyundai Mazda Suzuki Citroen Peugeot Sergio Marchionne FCA Mary Barra psa peugeot citroen

Hyundai CVVD engine brings another dimension to valve timing

A new technology from Hyundai Motor Group places another marker on the march to more efficient internal combustion engines. Called Continuously Variable Valve Duration, the innovation permits two options for how long the intake valves remain open during the combustion cycle. The feature adds a third take on valve chicanery, atop variable valve timing that changes when valves open, and variable valve lift that changes how far valves open. Hyundai says the feature returns a 4% improvement in performance, a 5% increase in fuel economy, and lowers emissions by 12%. Hyundai applied for two patents on the valvetrain process in South Korea in 2011 and again in 2015. The altered valve duration in this latest iteration is made possible by two movable arms inside the camshaft. Each arm is anchored at its base to a pin at the center of the camshaft, while the end of each arm extends toward the edge of the camshaft. Changing the position of the pin in the center of the camshaft changes the angle of the arms relative to one another, which moves the camshaft along its mounting rod. Voila, a new intake cam profile that either lengthens or shortens valve overlap.   During low-speed spells at low load, CVVD opens the intake valve from the middle to the end of compression stroke. The weaker detonation isn't a factor at low load, and the reduced friction during compression improves fuel economy. During heavy engine loads, the intake valve closes at the beginning of the compression stroke to maximize the amount of air mixed for detonation, boosting torque. Four additional features enhance the benefits of CVVD. A more powerful direct injection system increases fuel spray pressure from 250 bar to 350 bar. Hyundai doesn't go into details on its Integrated Thermal Management System, but says the ITMS "quickly heats or cools the engine to the optimal temperature." Low-friction components lower overall engine friction by 34 percent. And a low-pressure exhaust gas recirculation layout diverts low-pressure exhaust gas from the traditional EGR route to the turbocharger compressor under high load for better fuel efficiency.   The first engine to boast the new tech is the Smartstream G1.6 T-GDi four-cylinder, which produces 180 horsepower and 195 pound-feet of torque. It will appear in the 2020 Hyundai Sonata Turbo going on sale in South Korea later this year.