2014 Hyundai Sonata Gls on 2040-cars

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Hyundai pushes performance in Canadian Super Bowl ad

We keep seeing automakers put their Super Bowl ads online ahead of time, and here's one more to add to the list, although with a twist. The Internet might be the only place for many people to check out Hyundai's commercial because the spot is only playing in Canada during the game. The one-minute ad, titled Welcome to the New Age, eschews telling a narrative like many of this year's commercials. Instead, Hyundai offers a mix of energetic music over stylized imagery of the design, production and driving of the Genesis, plus a few brief cameos of other vehicles from the brand. The result is something a lot more visceral than many of the other spots so far. Too bad so many viewers are going to miss it. Autoblog reached out to Hyundai Canada for more information on the ad. According to company spokesperson Chad Heard, there is "no plan for it to be used in the US. It is specific to Canada." The spot will air during halftime.

Hyundai and Kia settle lawsuit over hybrid technology

Hyundai and Kia will end Paice's patent infringement lawsuit by signing a licensing agreement to use the firm's hybrid technology for their vehicles, according to Bloomberg. A statement by Paice says that this new contract ends any legal disputes between the companies, but doesn't disclose the cost of the settlement. A Hyundai spokesperson declined to comment about the case's resolution to Autoblog. Paice and the Abell Foundation, an investor, brought the case against Hyundai and Kia in 2012 over the tech in the Sonata and Optima Hybrids, and the court sided in the patent holder's favor in October 2015. The jury ordered the automakers to pay at least $28.9 million, but the judge could have tripled that amount because the infringement was allegedly intentional. Hyundai pledged to appeal the ruling. Paice's patents come from the work of Alex Severinsky and cover ways to make engines and electric motors work together. The company has a history of defending its tech, including settlements with Toyota and Ford. It also filed another case against the Blue Oval in 2014 over the hybrid or plug-in systems in the C-Max, Fusion, and Lincoln MKZ. Hyundai and Kia sign licensing agreement with Paice Paice, a pioneer in hybrid electric vehicle technology, has reached an agreement to license all of its hybrid vehicle technology to Hyundai Motor Co. and Kia Motors Corp. Paice has now licensed all or part of its hybrid vehicle technology portfolio to Toyota, Hyundai/Kia, and Ford – three of the world's six largest automakers. These three companies currently account for 90% of all hybrid vehicle sales in the United States. "We are gratified to reach a licensing agreement with Hyundai and Kia, who are among the undisputed leaders in the hybrid industry. This agreement further validates the importance of our technology, and we hope to reach additional agreements with other major automakers," said Frances Keenan, chairman of the Paice Board of Directors. The confidential licensing agreement with Hyundai and Kia brings an end to all litigation between the companies. Paice and the Abell Foundation, a Baltimore-based non-profit organization that invested in Paice, filed a patent infringement lawsuit against Hyundai and Kia in U.S. District Court in 2012. After an eight-day jury trial earlier this year, the jury sided with Paice and Abell, awarding $28,915,600. Hyundai and Kia currently rank third in U.S. hybrid car sales.

Hyundai gives 3 millionth Elantra in America to hurricane hero near Houston (Update)

Correction: A previous version of this story incorrectly stated that the car given to Henry Rogers was the 3 millionth Hyundai in America. It was actually the 3 millionth Elantra in America. The text has been updated to reflect the correct information. Hyundai has just crossed a significant milestone in its history. Since the company's Elantra compact sedan was introduced to the American market back in 1991, the company has now sold the 3 millionth example here. The 3 millionth car is a normal Elantra sedan, a handsome, competent car that we don't find to be terribly exciting unless it's the Sport model with the turbo engine. But we're certain the owners of this new Elantra are pretty excited regardless. See, Hyundai didn't exactly sell the 3 millionth American Elantra. It donated it to Henry Rogers, a paramedic field supervisor in Baytown, Texas, near Houston. His town was pummeled by Hurricane Harvey, and he was out helping people for two days straight. Unfortunately, while he was out helping the citizens of Baytown, his family's home was being swallowed up by water. Neighbors came by to rescue his wife, three adopted kids, and three dogs. Everyone came out all right, but the house and its contents were lost. So for Rogers' contribution to the town, and for everything his family lost, Hyundai saw fit to get them started on the right foot with a fresh car, and a fairly historic one no less. Related Video: Image Credit: Hyundai Hyundai Economy Cars Sedan hurricane harvey