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GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

Teacher gets free car for his role stopping Indiana school shooting

Jason Seaman, the seventh-grade science teacher who was shot three times but was credited for helping avert a worse tragedy in a school shooting last month in Indiana is the recipient of a new 2018 Hyundai Elantra, courtesy of a local dealership. The Ed Napoleon Automotive Group is also donating money to the 13-year-old girl who was shot seven times in the May 25 shooting, saying it plans to donate $25 for every car sold between Memorial Day and Father's Day at its four Indianapolis-area dealerships to Ella Whistler's medical expenses and therapy. "As I read more and more about Jason, I heard him say he didn't think what he did was that heroic because it was the only acceptable action to take," Brian Napoleon, director of Midwest operations at the dealer group, told TV station Fox 59. "In my mind that way of thinking is what makes him a hero to me." The shooting took place on May 25 at a middle school in Noblesville, Ind., when a student asked for permission to leave the classroom and then returned armed with two handguns and opened fire. Students in the classroom said Seaman, a 29-year-old seventh-grade science teacher, tackled the boy to the ground and yelled for students to call 911. Whistler remains hospitalized in stable condition and reportedly faces a long recovery. Seaman underwent surgery after being shot through the abdomen, in the hip and forearm but was released the next day. Seaman was in court earlier this week to attend the hearing for the accused shooter, one of his students, whose name is not being released because he is not being charged as an adult. The boy, who is 13, faces 11 charges. "People just want to say thank you and be nice," Seaman told the Indianapolis Star. "I don't like the attention. It's not that I'm not receptive to it. I'd rather be the guy who just moves around and nobody notices. But it's just people being nice, so I think I can be OK with that." He said he's visited Whistler in the hospital every week since the shooting. Several other organizations are organizing fundraisers to assist in her recovery. Related Video: Image Credit: Fox59 Auto News Hyundai Sedan shooting

Hyundai, Kia and U of M studying 'highway hypnosis'

Next up on the hot-button list of things that can kill you behind the wheel: "highway hypnosis." That's the zombie-like, autopilot phase you get into on a long highway drive when there isn't much to distract you, like curves or traffic. Digging further into what it is and how to combat it, Hyundai-Kia engineers and the University of Michigan are commencing a study that will measure brainwave activity in order to track the body's slide into highway hypnosis.
We're not sure how much overlap this has with Mercedes-Benz's Attention Assist, which tracks more than 70 in-car parameters to determine when you're not focused on the road anymore. That system is billed as an alarm against fatigue, in our experience it does more than that - if you use your phone while driving, for instance, it will chirp.
They don't know what form a warning system will take yet, but Hyundai-Kia plans to develop a method for warning drivers when they being to zone out. According to the National Highway Traffic Safety Administration, there were more than three thousand deaths and nearly 400,000 injuries due to distracted driving in 2011.