2013 Hyundai Sonata Se 2.0 Turbo on 2040-cars

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Hyundai HG350 ready to take on Europe's Transits and Sprinters

Here in North America, Hyundai has been historically known as a purveyor of affordable, content-laden everyday cars and crossovers. More recently, it's also been pushing upmarket and attempting to gain respect for its sporting joneses. In other parts of the world, however, the Korean automaker is a major force in commercial vehicles, providing everything from chassis cabs and dump trucks to fullsize motor coaches. Now, it's looking to push further overseas, squarely into Europe's already mature van business with this new HG350, a new commercial vehicle that will form the basis for a cargo van, passenger transport and flatbed truck.
This three-pronged approach will see Hyundai fighting directly against the new Ford Transit, the Mercedes-Benz Sprinter, and models like the recently overhauled Fiat Ducato/Peugeot Boxer twins. The rear-drive, six-speed manual-equipped range is available in 3.5-ton cargo or flatbed spec, or in 4.0-ton guise with as many as 15 seats. The cargo version, incidentally, can hold up to 456 cubic feet of stuff. Regardless of configuration, power comes from a common-rail diesel displacing 2.5 liters with either 148 horsepower and 275 pound-feet of torque or 168 hp and 311 lb-ft.
With the American market finally embracing Euro-style cargo vans, does that mean that Hyundai might bring the HG350 here? Not likely. "While a heck of a vehicle, this isn't anything we are seriously considering right now for the US market," Jim Trainor, Hyundai Motor America's national manager of product public relations, tells Autoblog.

Hyundai's Super Bowl ads score on Ad Meter

Pepsi and Anheuser-Busch have often dominated USA Today's influential Super Bowl Ad Meter, but this year Hyundai broke through as the first car company to capture the top spot. Hyundai's First Date spot shown during the first quarter earned a 6.90 rating to edge out Heinz's Weiner Stampede (6.63) and two Doritos' commercials, Utrasound (6.60) and Doritos Dogs (6.48). Two more Hyundai spots, Ryanville (6.27) and The Chase (6.19) gave the automaker three of the top six commercials during the Super Bowl. USA Today's Ad Meter has been a barometer that measures the success of ads during the Big Game since 1989. More than 19,000 panelists participated this year. They ranked each ad on a scale from zero to 10. Anheuser-Busch ads won the last three years. First Date stars comedian Kevin Hart as an overprotective dad in who uses Hyundai's Blue Link car finder feature in the Genesis to spy on his daughter during a first date. Ryanville showcases Ryan Reynolds to illustrate how the Elantra can help with the perils of distracted driving. The Chase also stars the Elantra and its Blue Link voice-activated auto start system, which are successfully used to evade bears. Related Video: Hyundai Dominates with Three of the Top Six Ads First Automaker to Take the USA TODAY Ad Meter Crown FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY's coveted Ad Meter when its spot "First Date" beat out 63 other Super Bowl 50 commercials. Hyundai's impressive performance also included a fifth and sixth place finish for "Ryanville" and "The Chase" respectively, meaning Hyundai finished with three of the top six highest rated ads. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "On the biggest advertising day of the year, we wanted to entertain Super Bowl fans with creative storytelling and relevant, popular celebrities, while showcasing the innovative technology features of our vehicles. Our formula clearly resonated with the thousands of Ad Meter voters," said Dean Evans, chief marketing officer, Hyundai Motor America. "Kevin Hart's comedic chops coupled with a human truth people could connect with was a standout combination that put us over the top. It's an incredible conclusion to our first year as an official NFL sponsor that we won the Ad Meter for Super Bowl 50." "First Date," a 60-second spot featuring Kevin Hart, highlights one of the incredible technology features of Hyundai's premium Genesis sedan.

Hyundai Nexo revealed at CES: Hydrogen SUV finally gets a name, more photos

Hyundai Nexo, that's the name of the fuel-cell electric vehicle to succeed the Tucson FCEV. Built on a dedicated platform instead of using a converted ICE architecture, as the Tucson did, the Nexo packs a lighter, more compact hydrogen powertrain and a more powerful electric motor to deliver improved performance everywhere. The Nexo also plays a key role in Hyundai's "Hydrogen Life Vision," which aims at integrating hydrogen as a home energy source. The power density of the Nexo's stack increases by 50 percent, and overall system efficiency goes up 5.1 percent. The smaller engine contains fewer moving parts, and even the hydrogen tanks are 36 pounds lighter than those in the Tucson FCEV. View 11 Photos The Tucson FCEV uses a 100-kW electric motor that provides 221-pound-feet of torque, and after the 90-second preparation and stack heating time on startup, the Tucson accelerates from zero to 60 miles per hour in 12.5 seconds. The Tucson's two storage tanks held 140 liters of hydrogen (37 gallons) that could provide about 295 miles of range and an EPA rating of 50 mpge. The Nexo uses a 120-kW motor with 291 lb-ft, is ready to go in 30 seconds after starting, and accelerates to 60 mph in 9.9 seconds. The new FCEV's three storage tanks hold 156 liters of hydrogen (42 gallons), which Hyundai says are good for more than 350 miles on the EPA test cycle. In a real-world run from Los Angeles to Las Vegas, Hyundai said the Nexo returned a 360-mile range and 57 mpge. Refilling the 700-bar system will take five minutes. The Nexo will introduce some of the carmaker's new technology, too. Lane Following Assist keeps the Nexo in the center of its lane in the city and on the highway, and recognizes road edges when lane markings aren't clear. Blind-spot View Monitor displays an image of either side of the vehicle when the driver plans to change lanes. The Nexo parks itself autonomously, and returns, with Remote Smart Parking Assistant Hyundai envisions owners of this second-generation FCEV beginning to use the Nexo as an integral part of their lives, not merely as an appliance. At the Consumer Electronics Show, Hyundai will have the Nexo hooked up and providing power to a demo household as part of the automaker's "Hydrogen Life Vision." The carmaker's also got plans for using the Nexo's "pure water to grow vegetation" (water and water vapor are the only emissions byproduct of FCEVs).