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2017 Hyundai Elantra priced from $17,985

The 2017 Hyundai Elantra arrives at dealers in January with a new design and expanded range of tech for a starting price of $17,985 (including $835 destination), which gives buyers access to the latest vehicle's improvements for $100 less than the MSRP of the 2016 model. It also means the Hyundai comes in about $1,500 less than a base 2016 Honda Civic that just won the 2016 North American Car of the Year. The Elantra SE and Limited trims both use a 2.0-liter four-cylinder running on the Atkinson cycle that makes 147 horsepower and 132 pound-feet of torque. The company offers the base SE with a six-speed manual, but the six-speed automatic takes the model's price to $18,985. The SE doesn't come with too many frills, but the $800 Popular Equipment Package on the automatic adds features like a 7-inch Display Audio system with Apple CarPlay and Android Auto support, a rearview camera, and cruise control. For another $1,300, the Tech Package provides LED running lights, blind spot detection, dual-zone climate control, heated front seats, and more. The Limited trim only comes with the six-speed automatic and starts $23,185. It gets expanded standard features like leather seats and LED taillights. A $2,500 Tech Package adds things like an 8-inch infotainment system with navigation, upgraded stereo, and sunroof. The $1,900 Ultimate Package then bundles HID headlights, memory seats, automatic emergency braking, lane-keeping assist, and smart cruise control. Hyundai will announce pricing and details for the Eco trim closer to the launch this spring. The model will use a turbocharged 1.4-liter four-cylinder and seven-speed dual-clutch gearbox to get an estimated 35 miles per gallon combined fuel economy. There will also be a Sport model later in the year, but the automaker hasn't announced any further details of that model yet. Related Video: X ALL-NEW 2017 HYUNDAI ELANTRA PRICED AT $100 LESS THAN THE AWARD-WINNING MODEL IT REPLACES - STARTS AT $17,150 Value-Packed Elantra Offers Leading Technology and Generous Amenities Including Automatic Emergency Braking with Pedestrian Detection, Smart Cruise Control and Dynamic Bending Light FOUNTAIN VALLEY, Calif. Jan. 15, 2016 – Hyundai Motor America today announced pricing for the all-new 2017 Elantra starting at $17,150.

Hyundai and Gurnade build a mildly wild Veloster Turbo

Update: We received some work-in-progress photos from Gurnade, Inc. of the Veloster Turbo, which can be seen in the gallery above. Hyundai revealed the third custom machine that will grace its display at the SEMA Show this year. It's a Veloster Turbo that Hyundai describes as "race-ready," and was built in collaboration with Gurnade, Inc., a design company that does graphic and website design and automotive renders. As far as making it race-ready, Hyundai and Gurnade gave this Veloster a new intercooler, downpipe, cold-air intake and ECU tune courtesy of 845 Motorsports. It also received a new catback exhaust and blow-off valve. The chassis has been reinforced with a variety of braces from Pierce Motorsports, and NEO Motorsports contributed the coilover suspension and bigger brakes with six-piston calipers. SEMA cars need show as well as go, so the companies added 19-inch Rotiform wheels, massive fender flares, a custom grille, a carbon-fiber hood and hatch and, of course, spoilers. All of which are covered in a PPG paint called "Magic Magenta." Inside, the Veloster Turbo features racing seats and a roll cage. The interior also received some less-than-race-ready modifications including an upgraded audio system complete with subwoofer and amplifier. While this is by no means an unimpressive car, this Veloster Turbo will unfortunately have to share the stage with some truly wild creations. These include a beefed-up, off-road Santa Fe, and the absolutely insane 1,040-horsepower, rear-wheel-drive Santa Fe built by Bisimoto. However, the Veloster Turbo gives a more realistic look at what people can create with a new Hyundai, thanks to its off-the-shelf parts. Related Video: Featured Gallery Gurnade Hyundai Veloster Turbo: SEMA 2016 Related Gallery Hyundai Gurnade Veloster Turbo Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Aftermarket SEMA Show Hyundai Hatchback Performance hyundai veloster turbo veloster turbo

Hyundai's electric car strategy takes shape under the radar

Green car fans are frothing over the Tesla Model 3. The Chevy Bolt may turn out to be the better car, and it will be available sooner. But don't overlook another electric car that's also due next year: the Hyundai Ioniq. With far less attention, Hyundai is launching an EV that is expected to be competitively priced and will spearhead the Ioniq lineup, which also has hybrid and plug-in hybrid versions. They share the same platform and look similar, but the Ioniq EV could prove to be a game-changer for Hyundai when it arrives at the end of the year, bringing new customers and casting the company as one with proficiency in the electric arena. Built in South Korea, the Ioniq line will be available at every Hyundai dealership that wants to sell the cars, already giving it a leg up on Teslas that often have long waiting periods for buyers. With a range of 124 miles on a single charge, it won't compete with the Model 3, which will travel at least 215 miles on a charge, or the Bolt, which has a range of 238 miles. Rather, it will face off against humbler products like the Nissan Leaf (107 miles) and the Volkswagen E-Golf (83 miles). Hyundai has not announced pricing, but is mindful the Ioniq trails Chevy and Tesla in range. An executive also indicated it could be working on an Ioniq with a longer distance capability, but declined to discuss specifics. Hyundai argues its found a sweet spot with the Ioniq EV, whose range is well within the distance most Americans drive in a day. It can recharge in about four hours and 25 minutes, which is faster than the six-hour charge time for the Leaf but slightly longer than the four-hour E-Golf. In quick charge mode, the Ioniq can juice up to 80 percent in 23 minutes. Critically, Hyundai is also offering a lifetime warranty on all of its hybrid and electric battery packs (it has since 2012), which could sway consumers still wary of the technology. It's a lot of numbers, and Hyundai will need considerable marketing muscle to make buyers consider Ioniqs in the face of a growing field of electrified competitors. But it's part of a broader play to reach an audience of younger consumers, who expect electrification to be baked into their cars. Millennials will account for 40 percent of new car purchases by 2020, and Hyundai says the generation is more likely to consider alternative powertrains than older ones.