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Hyundai's Western designers want a Genesis supercar

Will Genesis build a supercar? The answer is that it could, eventually ... if the Hyundai Motor executives are convinced by the Western designers they've hired. Speaking with Peter Schreyer and Luc Donckerwolke at the New York Auto Show last week, Australia's CarAdvice reports that there is a desire within the company to create a supercar to cap the Genesis lineup, but that it might take a while. "It's still some time away, something like this," Schreyer told CarAdvice. "All these things take a little bit of time. We're just at the beginning and things like that, you know, we need to talk about and develop more." Donkerwolke seemed even more optimistic. "I won't reveal the secret now because it's still my baby! Obviously, yes, this is part of the interest of designing a brand, being able to create [supercars]. It's not just something which we'll do, let's say a rational traditional project, but there will be some highlights." The Hyundai N 2025 Vision Grand Turismo concept is shown above. Both Schreyer and Donkerwolke came to Hyundai from the Volkswagen Group. Schreyer now serves as one of three presidents at Kia and chief designer for the entire Hyundai portfolio. Donkerwolke recently joined him to run the premium design office for the Genesis brand, having designed the Lamborghini Gallardo, Murcielago, and Bentley EXP 10 Speed 6 concept, among others. Joining the likes of the Acura NSX, Lexus LFA, and Audi R8 may be a priority for the designers, but they'll like face a difficult task in convincing the bean-counters in Seoul to ever green-light such a project. "This is very difficult for them, the company is there to exist," said Schreyer. "It's a business." Related Video: Featured Gallery Hyundai N 2025 Vision Gran Turismo Concept: Frankfurt 2015 View 17 Photos News Source: CarAdviceImage Credit: Copyright 2016 Drew Phillips / AOL Design/Style Genesis Hyundai Supercars supercar

Hyundai will launch Genesis brand in December

Hyundai is about to go global with a new, high-end sub-brand called Genesis. Rumors of this spinoff have been swirling for years, but an announcement Tuesday confirms that the Genesis brand will launch in December of this year. "To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure, and customer service offering is being established," the automaker said in a statement. A Korean report states that Genesis will kick off with a new version of the Equus, set to launch next month, called G90. The rest of the lineup will follow suit with that naming structure (Infiniti isn't using it anymore, after all). The Genesis sedan as we know it will be called G80, and a new midsize model will be G70. A luxury SUV and sport coupe will round out the range, and all six models will launch by 2020. The rear-wheel-drive, midsize sedan is expected to debut in the second half of 2017. In order to properly create an identity of its own, Hyundai is creating the Prestige Design Division. Beginning in mid-2016, this group will be lead by Luc Donckerwolke, who was formerly responsible for design at several Volkswagen Group brands, including Audi, Bentley, Lamborghini, Seat, and Skoda. Hyundai Motor Group's chief design officer, Peter Schreyer, will oversee the work of Donckerwolke's new division. Genesis will initially launch in North America, China, Korea, and the Middle East. Hyundai says it will expand to Europe and other parts of Asia as Genesis grows. "The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess," said Woong-Chul Yang, vice chairman of Hyundai Motor. Hyundai's full announcement can be found here, or in the press release below.

2018 Hyundai Kona SEL 2.0-liter Quick Spin Review | Slow down and save money

The 2018 Hyundai Kona has certainly impressed us, at least in its turbocharged, all-wheel-drive form. It makes healthy power — 175 horsepower and 195 pound-feet of torque — to hustle around town and up on-ramps. It also has a playful chassis and suspension that provide responsive handling with minimal body roll. But Hyundai also offers the Kona with a naturally aspirated 2.0-liter four-cylinder making just 147 horsepower and 132 pound-feet of torque. And no matter what engine you choose, if you pick a front-wheel-drive Kona it'll be saddled with a primitive torsion-beam rear axle instead of the AWD's independent multi-link setup. All of this sounds like a recipe for disaster, but as it turns out, the 2.0-liter Kona is mostly as good as its force-fed iteration, just slower and cheaper. Just like the turbo Kona, the naturally aspirated models feature the same distinct styling. It's not for everyone (though this editor quite likes it), but you'll never mistake it for anything else. No other compact crossover fits so many creases, angles, gills and materials onto one vehicle. The naturally aspirated models, SE and SEL, do have smaller alloy wheels than the turbo versions, but the alloy wheels are a standard feature regardless. Inside, the interior is nearly identical as well, using the same plastics and most of the same colors. You will have to make do with cloth seats, but that's OK in our book because the houndstooth upholstery is way cooler than the plain black leather seats of the Limited and Ultimate turbo models. Ride and handling are also nearly identical to the turbo all-wheel-drive Kona. The ride is on the stiff end of compliant, the steering is quick, and turn-in is eager, even though feel is lacking. There isn't much body roll, and you can carry a decent amount of speed in corners. Admittedly, the Turbo feels more planted and confident in corners thanks to its rear multi-link suspension, but the non-turbo doesn't feel unsettled on a bumpy, curvy road. There's just no getting around the fact that it's noticeably slower than the turbo Kona. Whereas the turbo engine will whisk you away fairly effortlessly on a wave of low-down torque, the naturally aspirated engine will be buzzing away at high RPM to get you moving. While we're thankful that the engine itself has a reasonably deep note and is fairly smooth, when you ask for some oomph it gets pretty loud. Passing vehicles and running up on-ramps can be a bit grating.