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This Hyundai commercial may be the weirdest of Super Bowl 50

It happens every year at the Super Bowl. For every headline-making, Twitter-breaking commercial, there's an ad like this one, simply titled "Better," from Hyundai. An ad that's so odd, people will focus not on its message, but the overarching weirdness of the spot. The ad in question follows the life of a man born with an exposed V8 engine where his heart should be (it's actually a little high, but we're nitpicking). Yes, it's as strange as it sounds. According to Hyundai, the man "strives to make the world a better place," but the only time we see anything approaching that is when he opens a jammed umbrella for a woman. For most of the ad, it's hard to tell you're even seeing a car commercial. It's not until the end, where the man is shown working in a Hyundai design studio alongside people with similar anatomical features, that the ad begins to make sense. Perhaps part of our disappointment with Hyundai's latest Super Bowl spot is that the NFL's official automotive sponsor has done so well otherwise. The brand has become a fixture during the big game over the years, and will likely see some success in 2016 with spots featuring both Ryan Reynolds and Kevin Hart. Those successes aside, though, we'll be surprised if there's a great response to this particular Super Bowl 50 commercial from Hyundai.

2019 Hyundai Veloster will start at $19,385

Hyundai's 2019 Veloster hatchback will start at $19,385 for the 2.0-liter with a manual transmission when it arrives at dealers in the coming weeks. It'll also be available in Turbo and R-Spec trim configurations, which start at $23,785 for a manual and top out at a $29,035 starting price for the Turbo Ultimate fitted with a dual-clutch transmission. All prices are inclusive of Hyundai's $885 freight charge. Hyundai unveiled the 2019 Veloster as the car's second generation at the Detroit Auto Show in January. Production of the Veloster began in March in Ulsan, South Korea, while Hyundai says the hot hatch will come to U.S. showrooms in the second quarter, or before the calendar flips to July. Engine choices include a standard 2.0-liter Atkinson-cycle four-cylinder, which makes 147 horsepower and 132 pound-feet of torque, a slight uptick over its predecessor, and a 1.6-liter turbocharged, direct-injected four-cylinder that makes 201 hp and 195 lb-ft of torque, the same as before. The former is coupled with a six-speed manual or automatic transmission and three selectable driving modes, while the turbo is mated to a standard six-speed manual or seven-speed dual-clutch transmission with paddle shifters mounted to the steering wheel. R-Spec manual-trans models will get a B&M Racing sport shifter later on. Fuel-economy numbers are in from the EPA and start at 25 miles per gallon in the city, 28 on the highway and 28 mpg combined for the 2.0-liter manual, and they top out at 28 mpg city, 34 highway and 30 combined for the automatic dual-clutch transmission found in the top-of-the-line Turbo Ultimate model. All models get lane-keeping assist and forward collision-avoidance assist, which helps apply braking when the front camera detects an imminent collision, plus available safety tech like high-beam assist and driver attention warning. A 7-inch LCD touchscreen is standard, as is Android Auto and Apple CarPlay integration. Upgrade to the 8-inch touchscreen and you get next-generation Blue Link remote safety and diagnostic service, traffic flow and incident data via HD radio and premium audio from Infinity. Related Video:

Hyundai preps an off-road shredder for SEMA

Hyundai is teaming with Rockstar Performance Garage to bring a nitrous-powered Santa Fe to the SEMA Show later this month. It will share space with the Hyundai's collaboration with tuner Bisimoto, which spawned a wicked 1,040-horsepower rear-wheel drive Santa Fe. Where the Bisimoto concept was all about on-road performance, this new Santa Fe was built to handle the trails. It starts with the basic, 3.3-liter V6 Hyundai Santa Fe. Rockstar then thoroughly re-worked the crossover, adding an AEM cold air intake, Mishimoto cooling system, and a nitrous-oxide injection system. Big R1 six-piston front and four-piston rear brakes were also fitted along with King coilovers up front and shocks in the rear. Much of the rest of the suspension is custom, including tie-rods and control arms. Rockstar also added 17-inch KMC XD 301 Turbine bead-lock wheels wrapped in Mickey Thompson Baja Claw 35-inch off-road tires. The engine exhales through a custom Magnaflow exhaust. The Santa Fe also gets bespoke bumpers and rock-sliders. A Warn winch, Bulldog LED lighting, and a roof rack add style and function to the exterior. Inside, passengers get new leather pieces and a Kicker audio system. Related Video: