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Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

Hyundai i30 N, so probably Veloster N, to get dual-clutch transmission

Hyundai's N Performance division broke out of the starting gate with the i30 N in Australia, fitted exclusively with a six-speed manual transmission. Our first taste of a South Korean blue wonder will be the Veloster N launching later this year, and it also comes with that single gearbox. Hyundai executives told Australian site Car Advice an eight-speed dual-clutch transmission is on the way, but that it won't join the party until late 2019. That means we could see it in the Veloster around then or a little later, and it might portend future developments for the go-fast lineup. The in-house unit will be all-new, not a rework of the seven-speed EcoShift dual-clutch in the Veloster Turbo. It isn't clear whether the seven-speeder can handle the 279 pound-feet of torque in the top-spec N cars when on overboost. According to N Peformance boss Albert Biermann, the new eight-speed, wet-clutch, paddle-shifted gearbox has already been tested in the Kia Sorento diesel, which has 325 lb-ft of torque, and the 380-horsepower RN30 concept car. Ultimately, it will serve vehicles across Hyundai and Kia ranges. Although late introduction of a dual-clutch has been the plan all along, a Hyundai exec admitted "sales limitations" in offering a manual exclusively. Every prime rival offers dual-clutch transmissions. But Hyundai believed that it needed to appeal to the Euro hot-hatch purists first, and we can't blame it. The long delay between launch and DCT availability does raise questions and possibilities, though. Every N model unveiled so far sends all power to the front wheels because, according to Biermann, "Without a high amount of power there is no need to go to all-wheel drive." The introduction of the beefier eight-speed DCT that's ready to deal with at least 380 hp and 325 lb-ft could open up the way to even more powerful N versions and all-wheel drive, which has the potential to create real parity with segment rivals. Car Advice also reported that Hyundai Australia will cover track use in the five-year warranty on the i30 N. We'll wait to see if that line-item makes it to the U.S., but after the dual-clutch woes suffered by competitors like the Volkswagen Golf R and Ford Focus RS, such reassurance could go a long way with buyers. Eventually. Related Video:

Hyundai working on some sort of secret, single-seat EV

Hyundai's big electric push at the Geneva Motor Show this week was its three-pronged Ioniq line-up. But there will apparently be at least two other electric vehicles coming from the South Korean automaker in the near future, according to Reuters. These vehicles are a single-seat EV and an electric scooter. Neither of these EVs were mentioned in Hyundai's press releases. Neither of these EVs were mentioned in Hyundai's official press releases from Geneva, so details are sparse, but Reuters says that these non-standard vehicles slot nicely into Hyundai's future mobility plans. The Korea Herald says that the automaker is going to invest more in future projects that don't necessarily involve new cars. The idea is to increase the "mobility freedom" for people, according to a presentation from Hyundai Motor Group vice chairman Chung Eui-sun during Geneva. Hyundai would not confirm the news of the scooter or the single-seat EV to Reuters and requests for more information from AutoblogGreen were also ignored. When we learn anything official, we will let you know. Given the lack of details, we'll make some educated guesses. Electric scooters are extremely popular in Asia, and we don't think this will stray too far from the two-wheels-and-a-battery model that already works well. As for the one-seat EV, we have to think that Hyundai will take a page from the Renault Twizy or Toyota i-Road, both sleek little electric runabouts that are quirky, sure, but also perfect for running errands in an urban environments. We expect some sort of carsharing program, as well. The official Ioniq vehicles were three powertrains in one body style: a hybrid, PHEV, and pure EV. You can get all the details that we know about these vehicles so far here. Related Video: Related Gallery 2017 Hyundai Ioniq Electric: Geneva 2016 View 14 Photos News Source: The Korea Herald, Reuters Green Hyundai Transportation Alternatives Electric scooter hyundai ioniq ioniq