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Next-gen Hyundai Equus spotted horsing around in desert

The last time we showed you the next-generation Hyundai Equus, the northern hemisphere was in the depths of winter and the big luxury sedan was testing above the Arctic Circle. Now, as we're approaching the end of summer, the South Korean company is rather fittingly conducting hot weather testing in the American southwest. As with our last look at the Equus, today's images show a heavily camouflaged car. Said camo, which includes both coverings and more form-fitting stickers, can't hide the overall size of this vehicle. It's a big'un, especially behind the B-pillar. From what we can see through the front camouflage, the Equus should draw some inspiration from the Vision G concept. In short, expect a sportier, more assertive look than what's currently offered on Hyundai's flagship. This particular car is allegedly fitted with a version of the company's Tau 5.0-liter V8, which serves in both the current Equus and the smaller Genesis sedan. It's paired with a ten-speed automatic – yes, ten forward gears... on a car – while our spies reiterated previous reports that a new turbocharged V6 would also be on offer. Importantly, this latest gallery of spy photos gives us our first look at the new Equus' cabin. Again, there's heavy camouflage here, but we can get a look at the handsome leatherwork on the two-tone steering wheel and the stylish silver hue of the HVAC buttons. It also looks like Hyundai will retain a knob-and-button-style controller for the infotainment system, which will be housed in an expansive display at the tip top of the dash. Look for the next-generation Equus to make its debut some time in 2016 as a 2017 model. Related Video:

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Recharge Wrap-up: 1st Hyundai Tucson Fuel Cell in Bay Area, Nikola Tesla rally

Enthusiasts in Croatia are celebrating Nikola Tesla with an EV rally. This June, drivers of a wide variety of electric cars will take part in the 2016 Nikola Tesla EV Rally Croatia. The rally takes place over 1,000 kilometers (621 miles) from June 1 to June 5, 2016. It is being billed as "the quietest and most beautiful rally ever." Nikola Tesla would have turned 160 on July 10 of 2016. Check out the invitation video above, and read more at the rally website or on Facebook. Mexico is fining Ford $1.05 million for selling vehicles without proper environmental certifications. Mexico's Federal Attorney for Environmental Protection (PROFEPA) says that the automaker sold some 4,690 vehicles without required compliance certificates related to emissions and noise level regulations. The offending vehicles include 2015 and 2016 models from both Ford and Lincoln. Read more from Automotive News. Hyundai has sold its first Tucson Fuel Cell in Northern California. The hydrogen powered crossover was sold by Capitol Hyundai of San Jose. "Capitol Hyundai is excited to be a qualified dealer for Hyundai's zero-emissions Tucson Fuel Cell hydrogen electric vehicle," says Capitol Hyundai owner Shaun Del Grande. "Our location in the Bay Area region is Hyundai's first in Northern California, making it more convenient for local residents to conveniently acquire their new Tucson Fuel Cell CUV, helping reduce greenhouse gas emissions where they work and live." Tucson Fuel Cell drivers have accumulated over 1 million emissions-free miles in California since the car went on sale in 2014, preventing over 400 tons of CO2 emissions. Read more in the press release below. CAPITOL HYUNDAI OF SAN JOSE CELEBRATES FIRST FUEL CELL CUSTOMER DELIVERY IN NORTHERN CALIFORNIA First Hyundai Fuel Cell Dealer in Northern California Proudly Delivers its First Fuel Cell amidst a Rapidly Growing Bay Area Hydrogen Infrastructure SAN JOSE, Calif., May 2, 2016 – Capitol Hyundai of San Jose, California, a proud member of the Del Grande Dealer Group, delivered the first zero-emissions Hyundai Tucson Fuel Cell hydrogen electric vehicle in the Northern California region today. Capitol Hyundai is the fifth qualified dealer for Hyundai's Tucson Fuel Cell, and the first Hyundai fuel cell dealer in Northern California. Hyundai was the first manufacturer in the U.S. to offer consumers the opportunity to lease a mass-produced fuel cell vehicle, the zero-emissions Tucson Fuel Cell CUV.