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Hyundai pulls motorsports in US, parts ways with Rhys Millen Racing

Automakers don't necessarily undertake racing programs in proportion to their size. A company like Ferrari or McLaren, for example, may be small, but their racing programs are huge. The inverse could be said of a company like Hyundai, which has grown to rank among the largest automakers in the world, but has traditionally maintained a relatively short reach when it comes to racing. And now it's getting even smaller as the company is shutting down its entire motorsport program in the United States. Not that the program was that big to begin with in the first place. Although Hyundai recently launched a factory effort in the World Rally Championship, in North America its competition activities revolved essentially around Rhys Millen Racing, the California-based outfit with which the Korean automaker has tackled Pikes Peak, Formula Drift and the Global RallyCross Series – the latter of which Millen describes as "arguably the fastest most exciting form of racing to hit the US in years." But now Millen has announced that Hyundai has withdrawn from their partnership that has stood for six years. Without support from the automaker, Rhys Millen is putting up his Hyundais for sale or rental to any privateer team interested in getting in on the RallyCross action, while the team looks for a new partner with which to move forward. As for Hyundai, it seems the automaker may have stretched its motorsport budget a little thin with the WRC effort, on which it will now apparently rely to establish its racing cred. We reached out to Hyundai for clarification on its future motorsport plans in America, but representatives weren't immediately available for comment. We will update this story when and if we hear back.

Pre-owned deal alert: Hyundai Genesis

Hyundai used to make really crappy cars: horrible to drive, horrible build quality, and unreliable. Any sales person that sold Hyundais in the early 2000s can regale you with a story that goes like this: "I was delivering a brand new Hyundai to a customer and _____________ broke, but I told the customer _______________ and the customer brought the car home anyway. Selling those pieces of crap required true salesmanship. Hyundai knew its products would not sell without a competitive edge, so it offered one of the best warranties in America: 5 years/60,000 miles bumper to bumper and 10 year/100,000 miles on the powertrain. At the time most consumers viewed that warranty as a necessity; they felt they would not buy a Hyundai without the best warranty in America. All of that changed in 2008 with the debut of the Hyundai Genesis sedan. Everyone thought a luxurious Hyundai was impossible until they saw and drove the vehicle. The design was subdued yet elegant, the interior was not world-class but was above average, the ride was comfortable and quiet, and its steering was acceptable. The Genesis sedan is powered by a 4.6-liter, 375-horsepower V8 or a 3.8-liter, 290-horsepower V6. Both of these engines were smooth and propelled the car to 60 in under six seconds. The Genesis was not better than a Lexus or a Mercedes. But it was a great value: The starting price was $34,000 for a V6 base and topped out well under $50,000 if you got the V8 and tech package. Even so, Hyundai knew people might not plunk down $40,000 for a Hyundai, so they leased them out at really aggressive numbers. A no-money-down lease on the Genesis was around $450 a month during the darkest days of the recession. I was told the dealers were leasing them out for around $350 a month. Which brings us to today, when the market is flooded with tons of lease returns. A used Hyundai Genesis is an even better value. There are a good number of 2013 models with under 45,000 miles on the odometer for under $20,000; the average price is at $18,500. Assuming the vehicle was leased in 2013, you would still get at least two years and 20k miles on the bumper-to-bumper and at least five years of powertrain warranty with the car. Most of these lease return models come with power everything, leather, sunroof, upgraded sound system – most of what you expect in a luxury car. Some are more aggressively priced than others.

Go fetch yourself: Hyundai Le Fil Rouge shows off self-parking and wireless charging

With the impending onset of autonomous technology, future cars will not only be able to drive people to their destinations without assistance, they'll also be able to perform tasks without humans in them at all. Hyundai and Kia, among other companies, see this as an opportunity to solve small infrastructure problems and quell inconveniences. In particular, the Hyundai group envisions an electric car that can park and charge itself using wireless induction technology. Using the Le Fil Rouge concept car as the subject, Hyundai released a video that demonstrates how this idea could potentially work. Assume that autonomous cars will be interlinked through a network. In this video, a parking garage and the owner of the network also have access and connectivity to that theoretical system. After the driver gets out of the car at her destination, she uses an app on her smartphone to instruct the car to go to the nearest available charging station. The car then drives to a paired parking garage, sans humans, and parks itself in an available spot with a wireless charging pad. Using magnetic induction, the car refills on energy. When the charge is complete, it then moves itself to a different normal parking spot using the so-called Automated Valet Parking System (AVPS) until the owner is ready for the car. When the owner summons the car using the app, the Le Fil Rouge, now shown in the video as ready with 341 miles of range, wakes itself up and drives back to the owner. Although this is a concept for now, Hyundai and Kia believe it could become a reality within the decade. They are considering commercializing such technology with their Level 4 autonomous vehicles, which are expected to launch about 2025. The ultimate goal of launching fully autonomous rides is set for 2030. The idea of self-parking is something several manufacturers are already working on. Tesla has its summon feature, NIssan is exploring the idea with its Pro Pilot program, and Volkswagen plans to unveil its own version in 2020. At this point, both wireless charging and self-parking features seem inevitable. Hyundai Le Fil Rouge Self-Parking View 5 Photos Related Video: