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The Hyundai Genesis is dead! Long live the Genesis G80!

Hyundai's big news at the 2016 Detroit Auto Show isn't even about Hyundai at all. It's about Genesis, the Korean automaker's new luxury brand that officially kicks off with the G90 flagship. But over the next few years, Genesis will add a number of models to its range, and the next is the G80 – the rebadged version of the existing Hyundai Genesis sedan. That's what you're looking at here. Look closely, and you'll see the new Genesis wing emblem, and some "G80" badges on the rump. The official transition from Hyundai Genesis sedan to Genesis G80 happens this summer, with the 2017 model year car. We don't expect the G80 to be too different from the existing 2016 sedan, though Hyundai officials tell us some more Genesis announcements will take place at the New York Auto Show in March. Hyundai already confirmed a smaller Genesis G70 sedan will come to market, as will a sport coupe and luxury SUV. See the new G80 in the images above, check out the all-new G90 flagship here, and watch the Hyundai/Genesis press conference from the 2016 Detroit Auto Show below.

Hyundai built an awesome Santa Fe to cross the Antarctic

Remember those amazing Arctic Trucks Toyota Hiluxes Top Gear used to go to the North Pole? Well Hyundai created a Santa Fe in a similar way for a trip across Antarctica. To do so required some significant alterations, all of which turned the Santa Fe Sport into a wicked off-roader. For added ground clearance, Hyundai fitted portal gears to the ends of the axles, a la Mercedes-Benz G550 4x42. Big tires also help with ground clearance, and the 38-inch examples used on the Santa Fe Sport are in fact enormous. They can even be deflated down to just 2 psi for maximum traction. And since the trip would be both long and cold, a huge 60.75-gallon fuel tank and an engine heater were installed. To sweeten the Antarctic trip, Hyundai brought along the great-grandson of Sir Ernest Shackleton. For those unfamiliar, the elder Shackleton made an attempt to cross the Antarctic in 1916. Unfortunately, as the video explains, his ship became trapped in the ice during the journey. Shackleton and the crew abandoned their goal of crossing Antarctica, and instead worked to survive, which they did. So for the centennial of Shackleton's attempt, Hyundai invited the great-grandson along to finish the trip. Hyundai also carved the names of Sir Shackleton's crew into the Santa Fe Sport's sheet metal to symbolically bring them along, too. You can see it all in the video above, along with more details on the trip at this website. Related Video:

Trump wants a trade deal, but South Korea doesn't want US cars

SEOUL - US auto imports from the likes of General Motors and Ford must become more chic, affordable or fuel-efficient to reap the rewards of President Donald Trump's attempts to renegotiate a trade deal with key ally South Korea, officials and industry experts in Seoul say. Meeting South Korean President Moon Jae-in last week in Washington, Trump said the United States would do more to address trade imbalances with South Korea and create "a fair shake" to sell more cars there, the world's 11th largest auto market. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." While imports from automakers including Ford, Chrysler and GM more than doubled last year largely thanks to free trade deal which took effect in 2012, sales account for just 1 percent of a market dominated by more affordable models from local giants Hyundai and affiliate Kia. Imports make up just 15 percent of the overall Korean auto market, and are mainly more luxurious models from German automakers BMW and Daimler AG's Mercedes-Benz, which also benefit from a trade deal with the European Union. "Addressing non-tariff barriers would not fundamentally raise the competitiveness of US cars," a senior Korean government official told Reuters, declining to be identified because of the sensitivity of the subject. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." TASTE BARRIER In Korea, US imports are seen as lagging German brands in brand image, sophistication and fuel economy, industry experts say. US imports do have a competitive advantage in electric cars: Tesla Motors' electric vehicles are seen as both environmentally friendly and trendy, while GM has launched a long-range Bolt EV. US Commerce Secretary Wilbur Ross had cited a quota in the current trade deal as an obstacle to boosting imports. The quota allows US automakers to bring in each year 25,000 vehicles that meet US, not necessarily Korean, safety standards. Should GM, for example, decide to bring in more than its quota of one model - the Impala sedans - it would cost up to $75 million to modify the cars to meet Korean safety standards, the company told its local labor union. Asked about non-tariff barriers, a spokesman at GM's Korean unit said removing them could expand the range of models the company can bring in from the United States. No US company, however, has yet to make full use of the quota, industry data shows.