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Head of the class | 2017 Hyundai Ioniq Electric First Drive

With the Ioniq family, Hyundai has cooked up a recipe that looks really good on paper. As with the pair of hybrid models, the Ioniq Electric combines a high level of efficiency with a nice price and styling that is neither drab nor audacious. This is uncharted territory for Hyundai, though. The dedicated platform shared by this trio of electrified vehicles is completely new, and the electric version is the brand's very first battery-electric vehicle. Hyundai's approach means the Ioniq can carve out its own space in the market and capture the attention – and dollars – of eco-minded buyers on a budget. The three Ioniq offerings are all very similar, both in appearance and in underlying technology. The Ioniq Electric, though, is the only one without a gasoline engine (and, for that matter, without the six-speed dual-clutch transmission the hybrids use). For propulsion, it relies solely on its 88-kW (118-horsepower) electric motor, which provides 215 pound-feet of torque. A 28-kWh battery pack supplies the energy, giving it a respectable 124 miles of driving range between charges. "Wait a minute, Scoob," you might be saying. "Only 124 miles? The Chevy Bolt goes 238 miles on a full battery." Yes, that's right. The Bolt is kind of a young, tough shark swimming in the same waters into which Hyundai is dipping its toes. The Bolt, though, has a starting MSRP of $37,495, which is a big sack of ducats for a compact car. It's also $7,160 more than the Ioniq Electric. We'll revisit the price in a little bit. Same as in the hybrids, the Ioniq EV's interior is attractive and comfortable. The seats are supportive, and it's easy to find a cozy position behind the adjustable steering wheel. Taller occupants might find headroom in short supply, at least in models equipped with a sunroof. The materials are all attractive and nice to the touch, tiller included. The digital instrument cluster is fairly simple, and toggles on the steering wheel allow you to put the information you want right in front of you. The 7.0-inch central touchscreen is attractive, although the large amount of information and features available in the various menus could be a little difficult to navigate for some. Others will appreciate the ability to monitor their energy usage, customize settings, find charging stations, and project their smartphone onto the screen via Apple CarPlay or Android Auto. There's even available wireless charging for phones that support it.

Hyundai shows a mysterious coupe design in promo video

You never know where you'll find some interesting automotive news. In this particular case, we found some curious Hyundai info buried in an otherwise painfully boring Hyundai promo video. At about the 1:12 mark in the video, we see footage of a person working on a clay model of a car. It's low, sleek, and looks like it would only have two doors. It appears to have a liftback as well, and fairly aggressive vents in the back. Nothing else in the video indicates what the car is, though. However, we've got some educated guesses. One possibility is that this is a model for the successor to the recently departed Hyundai Genesis Coupe. The short deck and steeply raked rear window and pillars fall right in line with the styling of Hyundai's old sports car, not to mention the bulging rear fenders. Genesis has also made it clear that they intend to have a coupe to replace the old Genesis on sale by 2020. The luxury brand also has a small rear-drive platform in development in the form of the G70 on which it could base the coupe, along with some reasonably potent engines. Last we heard, the twin-turbo 3.3-liter V6 was under consideration. However, an argument against this being a Genesis coupe is that it would be odd to show a Genesis model in a Hyundai video. The companies are clearly trying to put space between each other, so including a Genesis vehicle in this video seems out of step with the two brands' goals. This brings us to the second possibility for this mystery coupe; that it must be a Hyundai of some sort. Hyundai has had very few coupe or coupe-like vehicles in its past. The Tiburon is long dead, thanks to the aforementioned Genesis Coupe, which will have a Genesis-branded successor. The Veloster is coupe-like and due for replacement, but recent spy photos show that it will look more like the current model and not the clay vehicle in the video. That leaves us with just one other coupe it could be: the Elantra coupe. It was killed off for the 2015 model year, but Hyundai might take another stab at it. If the company offered it exclusively with the turbocharged 1.6-liter turbocharged four-cylinder, it could attract a small enthusiast base, with the added advantage that, aside from the Civic Si, it would be the only sporty front-drive coupe on the market. Of course, it could also be something entirely new that isn't connected to any previous Hyundai or Genesis product.

Hyundai Tucson Fuel Cell gets massive 43% price cut in South Korea

Hyundai is soldiering on with its fuel-cell-powered Tucson, ordering an enormous cut in the zero-emission CUV's price in the company's home market. The 43-percent reduction, when combined with subsidies from the South Korean government, brings the cost of entry to a still-lofty $54,000, Ward's reports. While that's undeniably a lot of money, we need to explain just how wildly expensive the Tucson FCV was in the first place. Hyundai trimmed a total of $67,000 from the $144,000 starting price. Even with some very significant – and not unusual – subsidies, the fuel-cell model still cost $86,000. Considering where things started from, $54K seems like a relative bargain. Beyond South Korea, Hyundai is expected to announce some sort of price cut in Europe, where the Tucson is marketed as the ix35 FCV, but it's unclear at this point if the Euro model's price tag will get such a dramatic reduction. We haven't heard of any changes to the cost of the lease-only North American-market Tucson FCV, which is currently available in California for $499 per month with $2,999 down. Related Video: Featured Gallery 2015 Hyundai Tucson Fuel Cell View 29 Photos News Source: Ward's Auto Green Hyundai Alternative Fuels Crossover Hydrogen Cars hyundai tucson fcv hyundai ix35