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Hyundai patenting speed bump detection

Often patents are more about solving a small, annoying problem than really taking on the big issues. Take Hyundai's recent filing for a system to detect speed bumps, for example. Other than teens with a fresh license and ground-scraping supercar drivers, no one really sees spotting these traffic-slowing devices as the bane of their existence. However, the Korean automaker is out to make driving just a little more convenient for everyone with this tech. The Hyundai patent combines several pieces of currently available technology in a new way. GPS, a camera, and multiple sensors identify an oncoming speed bump, and they then measure its height, width, and curvature. With that info, the software calculates the appropriate speed to drive over the hump. If drivers are going too fast, then a warning message tells them to slow down. The patent is a straightforward solution to a problem that doesn't seem to really exist for many drivers. However, while Hyundai makes no mention of this in the documents, this tech could be extremely useful for applications in autonomous vehicles. All the system would need is the additional ability to slow itself automatically, and the driverless car could potentially handle a speed bump just as well as a human.

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

2022 New York Auto Show, and Subaru Solterra driven | Autoblog Podcast #725

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder. This week was the return of the New York Auto Show, and it was a busy one. Our editors run down some of the reveals, including the updated Kia Telluride and Hyundai Palisade, the long-wheelbase Jeep Wagoneer and Grand Wagoneer L, refreshed Subaru Outback, the gorgeous Genesis X Speedium Coupe concept EV, the 2,200-horsepower Deus Vayanne electric hypercar, a new generation of the Kia Niro family, and the updated Nissan Leaf and Nissan Pathfinder Rock Creek. Then they discuss the news surrounding Elon Musk's offer to purchase Twitter before diving into reviews of the cars we've been driving, including the new Subaru Solterra, Subaru Forester Wilderness and our long-term BMW 330e xDrive and Hyundai Palisade. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #725 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2022 New York International Auto Show 2023 Kia Telluride revealed at NY Auto Show, adds X-Pro trim 2023 Hyundai Palisade revealed with new styling, features, trim level 2023 Jeep Wagoneer, Grand Wagoneer gain L models, Hurricane I6 power 2023 Subaru Outback gets new cladding and lights, more tech Genesis X Speedium Coupe is an electric shooting brake Deus Vayanne EV hypercar reaches for 2,200 horsepower 2023 Kia Niro Hybrid, PHEV and EV debut 2023 Nissan Leaf debuts a mild refresh 2023 Nissan Pathfinder Rock Creek gets a lift and more power Elon Musk offers to buy Twitter for $43 billion Cars we're driving 2023 Subaru Solterra 2022 Subaru Forester Wilderness Long-term 2022 BMW 330e xDrive Long-term 2021 Hyundai Palisade Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: