2011 Hyundai Sonata Limited Sedan 4-door 2.4l on 2040-cars

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VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

Hyundai pickup gets glimmer of hope, Equus may go turbo

While it still doesn't technically have a green light for production from headquarters yet, rumors over the last few weeks suggest that the Hyundai Santa Cruz is all but certain to arrive in showrooms eventually. Now, we might be getting a hint about which of the company's models that the unibody truck might share underpinnings with. According to Auto World News, the platform from the 2016 Tucson and upcoming 2017 Elantra is a potential choice for the pickup. "We're always looking for efficiencies," said an unnamed Hyundai product planner to the website. "If you look at how well the Santa Cruz was received, it certainly helps make the case." An earlier rumor also hinted the truck might be the automaker's first diesel-powered model in the US. Meanwhile at the top of the brand's lineup, the next-generation Equus may see some significant changes. "Like much of that segment, it's fair to say you can expect the Equus will expand," the product planner said. Underneath the larger hood, a turbocharged powerplant is reportedly being considered. Given the development of a twin-turbo V6 from Hyundai with around 420 horsepower, that part of the rumor certainly makes some sense. A 10-speed automatic might also be offered eventually. Related Video:

Teacher gets free car for his role stopping Indiana school shooting

Jason Seaman, the seventh-grade science teacher who was shot three times but was credited for helping avert a worse tragedy in a school shooting last month in Indiana is the recipient of a new 2018 Hyundai Elantra, courtesy of a local dealership. The Ed Napoleon Automotive Group is also donating money to the 13-year-old girl who was shot seven times in the May 25 shooting, saying it plans to donate $25 for every car sold between Memorial Day and Father's Day at its four Indianapolis-area dealerships to Ella Whistler's medical expenses and therapy. "As I read more and more about Jason, I heard him say he didn't think what he did was that heroic because it was the only acceptable action to take," Brian Napoleon, director of Midwest operations at the dealer group, told TV station Fox 59. "In my mind that way of thinking is what makes him a hero to me." The shooting took place on May 25 at a middle school in Noblesville, Ind., when a student asked for permission to leave the classroom and then returned armed with two handguns and opened fire. Students in the classroom said Seaman, a 29-year-old seventh-grade science teacher, tackled the boy to the ground and yelled for students to call 911. Whistler remains hospitalized in stable condition and reportedly faces a long recovery. Seaman underwent surgery after being shot through the abdomen, in the hip and forearm but was released the next day. Seaman was in court earlier this week to attend the hearing for the accused shooter, one of his students, whose name is not being released because he is not being charged as an adult. The boy, who is 13, faces 11 charges. "People just want to say thank you and be nice," Seaman told the Indianapolis Star. "I don't like the attention. It's not that I'm not receptive to it. I'd rather be the guy who just moves around and nobody notices. But it's just people being nice, so I think I can be OK with that." He said he's visited Whistler in the hospital every week since the shooting. Several other organizations are organizing fundraisers to assist in her recovery. Related Video: Image Credit: Fox59 Auto News Hyundai Sedan shooting