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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Hyundai i30 comes to America as the 2018 Elantra GT

At last year's Paris Auto Show, Hyundai revealed its clean and classy i30 hatchback, with the promise that it would arrive in the US as the Elantra GT. The company has fulfilled that promise and then some, bringing us the same attractive hatch, but with even more power. Visually and structurally, the car is pretty much identical. The lines aren't fussy, and the look is more upright than its predecessor. The interior is reasonably attractive, but we wish the infotainment display was better integrated with the dash like the Elantra sedan's dash. View 52 Photos The big differences are under the hood. The European i30 features an array of gas and diesel engines, and the most potent of which produced only about 140 horsepower. In the United States, the least powerful Elantra GT is the naturally aspirated 2.0-liter inline-4 that makes 162 horsepower. And if that's not enough, a Sport version will be offered with Hyundai's 201-horsepower turbocharged 1.6-liter. The Elantra GT Sport, like its sedan counterpart, also picks up a few other improvements. It trades in the standard hatch's torsion bar rear suspension for a multi-link set-up. It also moves up to 18-inch alloy wheels, instead of the standard 17-inch alloys, and larger front and rear disc brakes. The interior gets some sportier accoutrements, too. View 6 Photos All Elantra GTs will be available with a number of premium options, including leather, dual-zone climate control, cruise control with start and stop functionality, automatic emergency braking, and lane keeping assist. You'll also be able to use Hyundai's Blue Link Alexa feature. Interested buyers will be able to check out an Elantra GT at dealer lots this summer, but Hyundai has not yet released pricing. Related Video: Related Gallery 2018 Hyundai Elantra GT | 2017 Chicago Auto Show View 9 Photos Image Credit: Hyundai Chicago Auto Show Hyundai Hatchback Economy Cars

Hyundai readying Juke rival with 'edgy, dynamic styling' for 2017

Love it or hate it, the Nissan Juke has drawn attention to itself and to its maker. Little wonder, then, that Hyundai wants to follow a similar formula.
According to our compatriots over at Edmunds, Hyundai has a whole raft of new products in the works - as you'd expect from the world's fourth-largest automaker - including replacements for the current Tucson and Elantra sometime next year, but also a subcompact crossover to target the Juke, not to mention tiny softroading rivals like the forthcoming Chevrolet Trax. Details at this point are few and far between, but it appears Hyundai is committed to making it as zany as the Nissan it will target. The Korean automaker revealed the Curb concept (pictured above) along similar lines at the 2011 Detroit Auto Show.
Hyundai Motor America CEO Dave Zuchowski tells Edmunds not to expect a mini Tuscon, but to "Think of maybe something that looks like a Juke or something that has edgy, dynamic styling." Considering how off-the-map Hyundai went with the Veloster and its unconventional array of doors, we know the Korean automaker can think outside the box for this Gen-Y crossover. Whether the edge tiny CUV market has space for more than the Juke, however, is another matter. One way or another, look for the tiny Korean crossover to arrive sometime in 2017.