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Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

IIHS Top Safety Pick and Top Safety Pick+ awards get tougher: Here are the latest winners

Automakers love to trumpet the accolades from the Insurance Institute for Highway Safety, but the agency keeps making its best grades harder to achieve. For 2020, it is raising the bar again, requiring a better score in the passenger-side small-overlap crash test, wider availability of top-performing headlights, and automatic emergency braking systems that effectively avoid collisions with pedestrians, in addition to its previous benchmarks. Why the 2020 criteria is harder: To be named either a Top Safety Pick or Top Safety Pick+, the required performance in the passenger-side small-overlap crash test has been raised from Acceptable to Good, meaning that the model must achieve Good ratings in all crash tests. The Nissan Rogue, for example, scored an Acceptable in the passenger-side small overlap crash, and so it loses its Top Safety Pick rating for 2020. To achieve either of the top ratings, a vehicle's automatic emergency braking system must effectively avoid hitting pedestrians as well as other vehicles. (The automatic emergency braking system can be optional, but then the award applies to the model only when so equipped.) Any vehicle whose automatic emergency braking system does not include pedestrian detection would lose its TSP or TSP+ rating for 2020, the Ram 1500 being one example. To be named a Top Safety Pick+, the model can have no variant with headlights that achieve less than an Acceptable rating (most new cars have different headlights — often LEDs — that are exclusive to upper trim levels).

Hyundai missing Q1 earnings targets blamed on slow US sales

Slow US growth is hampering profits at Hyundai. In its first quarter financial statement, the Korean automaker reported a profit of 1.93 trillion won ($1.86 billion). According to Reuters, this is less than analysts' expectations and nearly the same as last year.
According to the report, US sales fell by 3 percent in Q1 2014. To make matters worse, the high value of the South Korean currency caused lower profits on models exported from there. On the bright side, Hyundai's Chinese sales rose by 9 percent, according to Reuters. It's also working on building a fourth factory there.
The company has had a rough time in the US throughout the quarter. John Krafcik, the CEO of Hyundai of America, stepped down on January 1, and the company was already predicting slow growth in sales for 2014. Falling quality scores for the Sonata and Elantra aren't helping matters either. However, there may be hope on the way. The second-generation Genesis Sedan was introduced to the US in Detroit, and the redesigned Sonata was recently shown in New York. Successful launches of these important models could prove crucial.