2011 Hyundai Sonata Hybrid 2.4l 4cyl Auto 1 Owner 40 Mpg on 2040-cars

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Hyundai phone app adjusts EV performance settings

The latest automotive tech frontier is phone control. A few car companies have launched or are about to launch the ability to use your phone as your key, such as with the Tesla Model 3 and the just revealed 2020 Lincoln Corsair. Aside from being convenient, the technology offers the ability to save settings for different users. The latest application of the technology comes from Hyundai and Kia for electric cars, specifically letting users set performance parameters and bring them from car to car. The app allows the user to adjust several performance settings including amount of torque available, speed limits, throttle response, regenerative braking response, climate control energy use and acceleration aggressiveness. Basically, you can decide whether you want all-out speed, long-range, or a blend of the two. The more detailed settings are also nice compared to choosing between three or four pre-set blends of performance like on many cars. And of course parents would surely like the ability to limit speed and power for new drivers. What's perhaps more interesting are the ways settings can be brought along and shared. Hyundai suggests that when using a car-sharing program, drivers could have their settings uploaded to whatever car is being used so that you don't have to readjust things each time. People could also share their preferred combinations for others to use, possibly offering people less compromised combinations than they otherwise would have come up with. Hyundai could also offer recommended settings or tweaks to combinations to optimize efficiency or performance in certain conditions. It's all interesting stuff, especially for control freaks and tinkerers, and we'll see it in the near future. Hyundai and Kia say it will show up in future vehicles, though an exact date wasn't given.

Hyundai Santa Fe crossover teased as sporty with new safety features

Hyundai has released a teaser image of its upcoming fourth-generation 2019 Santa Fe crossover ahead of its world premiere next month and its official unveiling at the Geneva Motor Show in March. The crossover is due for a series of what Hyundai says is industry-first active safety features. The photo suggests the CUV has undergone a considerable redesign, with a longer, swept-back roofline and elongated body, plus a lower stance, giving it a more sporty look. The headlamps appear to be slightly narrower and less angular. It'll get safety features under Hyundai's Smart Sense system like Rear Occupant Alert, which monitors the rear seats to detect passengers and can let the driver know when they are leaving the car, and its Rear Cross-Traffic Collision Warning is improved with an added automatic braking function to help drivers when backing out of narrow areas with limited visibility, such as an alley. Hyundai sold 133,171 Santa Fe crossovers, including the Sport, in 2017, an increase of about 1.5 percent over 2016, to make it the brand's second top-selling vehicle after the Elantra. The model was last updated with an exterior facelift and new technology including a standard backup camera and new safety features for the 2017 model year. Image Credit: Hyundai Geneva Motor Show Hyundai Crossover 2018 Geneva Motor Show

Strange, unfunny Hyundai N Performance commercials badly miss the mark

Take a minute and watch the video above. After, you might have questions. I will try to help you with these. But first, here are some questions for you: No matter whether you thought the ad was good or not, does it get you excited about the N Performance subbrand? Do you want to find out more about it? I suspect the answer is "no" for most of you reading. Unfortunately, reading what Hyundai and the ad agency said about these ads isn't going to help much. Intended to skewer traditional luxury advertising tropes, the agency says, these ads are a "tongue-(stuck firmly)-in-cheek poke at automotive and luxury brands taking themselves too seriously." R/GA is the ad agency behind these ads, and its chief creative officer, James Temple, told AdAge, "We want people to rethink their views of Hyundai as a practical, compromise choice, to a brand which shows people through the power of 'N' that they make cars that are fun to drive and which aren't like anything else out there." OK. So, poke fun at luxury and automotive advertising that takes itself too seriously. And to be fair, this sort of thing has been done before to great success and general acclaim. Remember Volkswagen's "Unpimp The Auto" campaign? It cleverly took aim at a then-trendy aspect of the tuner culture and literally crushed it with a new GTI. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The message was clear: Your over-tuned Ford Focus is both gaudy and inferior. Step up to a GTI, which by the logic of the ad, you don't need to throw tuner parts at to have fun. It built excitement for the hot hatch while earning some automotive credibility by throwing shade at MTV's over-the-top " Pimp My Ride," at that point rapidly losing its halo of tuner coolness. "Pimp My Ride" was a big, easy target to mock. And the relationship to automotive performance (or lack thereof (most were plays on the "Yo dawg I heard you like ..." theme, anyways) made the analogy work. Where the Hyundai ads step off is the target for ridicule. R/GA claims it's roasting automotive brands, and they can say that all they want — I don't see it. I see a childlike understanding of how to dismantle the tropes of a classic Calvin Klein ad — monotone, lots of black, shirtless models, personal beauty products — over which the lightest veneer of automotive reference is applied. So the perfume smells like burning tires. That's still a humorous ad about perfume.