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Hyundai recalls 205,000 Elantras for possible power steering failure [UPDATE]

UPDATE: Autoblog reached out to Hyundai spokesperson Jim Trainor for more information about this recall. He let us know via email: "Owners will be notified beginning in the second quarter." Also, there have been "no accidents, injuries nor fatalities," as a result of this issue. Hyundai is recalling 204,768 examples of the 2008-2010 Elantra sedan and 2009-2010 Elantra Touring because of possible failure of the electrically assisted power steering. The problem in these vehicles is that the ECU for the power steering can "sense a discrepancy in the steering input signals and, as a result, disable the steering power assist," according to documents submitted to the National Highway Traffic Safety Administration. If this happens, then drivers could suddenly experience a more difficult time driving the Elantras. According to a chronology submitted to NHTSA (that you can read in full as a PDF, here), Hyundai first became aware of this problem in 2010 and issued a TSB for it in 2011. At that time, just 0.25 percent of sedans and 0.36 percent of Touring models were shown to have the fault. However by October 2014, the issue had gotten worse, and 1.3 percent of four-doors and 1.9 percent of the hatchbacks were exhibiting it. The automaker believed that by maintaining manual steering the vehicles were still within the law, but "the industry has increasingly handled similar issues through safety recalls." In most cases, turning the ignition off and then back on rectifies things, but to fix this, Hyundai is updating the power steering control unit on these models. RECALL Subject : Electric Power Steering Assist may be Disabled Report Receipt Date: FEB 23, 2015 NHTSA Campaign Number: 15V100000 Component(s): STEERING Potential Number of Units Affected: 204,768 All Products Associated with this Recall Vehicle Make Model Model Year(s) HYUNDAI ELANTRA 2008-2010 HYUNDAI ELANTRA TOURING 2009-2010 Details Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor America (Hyundai) is recalling certain model year 2008-2010 Elantra vehicles manufactured June 1, 2008, to April 30, 2010, and 2009-2010 Elantra Touring vehicles manufactured November 1, 2008, to April 30, 2010. The electronic power steering (EPS) electronic control unit (ECU) may sense a discrepancy in the steering input signals and, as a result, disable the steering power assist.

Hyundai considering upscale Genesis-based crossover

Hyundai already offers upscale entries in its lineup such as the Equus and Genesis (pictured above), but unlike many brands in North America, the company lacks a luxury crossover to further compliment the sedans. The latest signs suggest that hole in the lineup might be filled in the near future, though. According to four, unnamed company insiders speaking to Reuters, the Korean automaker might build a posh CUV on the Genesis' platform. "We are considering developing premium, large SUVs based on customers' needs. We plan to respond to the fast-changing market centered around SUVs by beefing up our SUV line-up," said a statement from Hyundai to Reuters. The idea stems from a proposal last year to pounce on the booming luxury CUV market. However, this strategy doesn't have a green light yet, and it could be years before the crossover sees showrooms. Potentially holding things back is the brand's concern about its power in the luxury market. "We are timid when it comes to bigger SUVs," a source said to Reuters. Hyundai also remembers the struggles of the Veracruz in North America, and the vehicle was eventually replaced by the three-row Santa Fe. Finally, there's a worry that higher gas prices around the time of the proposed debut could be a problem, too. Even if the plans for the luxury model don't pan out, this is hardly the end of Hyundai's upcoming crossover plans. A compact CUV is reportedly under consideration for North America, and there's the much-rumored Santa Cruz unibody pickup potentially on the way, too.