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Rockstar Performance creates off-road Hyundai Tucson for SEMA

Hyundai is rapidly filling its space for this year's SEMA Show on November 3 in Las Vegas, NV, but the latest addition to the growing list of debuts takes a slightly different approach. Rather than going for all-out power like the rest, Rockstar Performance Garage is bringing a tuned 2016 Tucson that's custom modified to head off-road. To handle getting through mud and over rocks, Rockstar Performance gives the Tucson a major suspension upgrade. Some 2.5-inch, adjustable coilovers are fitted at the front, and the rear is equipped with 2.5-inch shocks with remote reservoirs and progressive springs. To get the power to the dirt, 32-inch Mickey Thompson tires are mounted on some 17-inch wheels. "The focus behind this build was to create an off-roader that nobody expected," says Nic Ashby, owner and general partner of Rockstar Performance Garage. The tuners give the Tucson a meaner look thanks to a black paint job that's trimmed with yellow and silver accents, and the roof features a custom rack with an LED light bar. Inside, the stereo gets an upgrade with improved speakers and a 10-inch subwoofer. The powerplant isn't left alone, either, and Rockstar Performance fits new parts for the turbo piping and intercooler, plus a Magnaflow exhaust, to get the most from the 1.6-liter engine. Rockstar Performance's work should be quite a contrast next to the lowered, blue, 700-horsepower Tucson from Bisimoto Engineering also coming to SEMA. Related Video: ROCKSTAR PERFORMANCE GARAGE TURNS 2016 TUCSON INTO A TRUE OFF-ROADER FOUNTAIN VALLEY, Calif., Oct. 12, 2015 – Rockstar Performance Garage (RPG), the off-road specialists, have revealed details on its 2016 Tucson SEMA build. This is the first year that Hyundai has teamed up with the off-road gurus at RPG, injecting off-road lifeblood into Hyundai's popular CUV. The car will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT, in Las Vegas. The bumper-to-bumper overhaul started with the most important piece of any serious off-roader: the suspension. The Tucson now sits six inches over stock height, riding on massive, 32-in. MTZ P3 tires from Mickey Thompson, and a fully-custom, adjustable shocks and struts system from King Shocks. The vehicle's wheel wells were reconstructed to create space for the new setup, now able to fit the massive suspension and tire combination.

Hyundai hits milestone with 10 million cars sold in US

Hyundai entered the US market in 1986, and initial success with the Excel was followed by a difficult period of quality woes. The company refused to bow out of the country, and began a turnaround. Now after nearly 30 years, the automaker is a highly respected player in the market and is celebrating the milestone of selling its 10 millionth vehicle in the US. Amazingly, just five models make up nearly 85 percent of Hyundai's lifetime US sales, and unsurprisingly the Scoupe isn't one of them. The brand's bestselling model in that time is the Sonata with nearly 2.5 million examples on the road and 24.98 percent of the company's total volume. At 24.85 percent of deliveries, the Elantra barely squeezes into second place, and the Santa Fe is a somewhat distant third with about 1.25 million deliveries. Rounding out the top five are the Excel – Hyundai's first US model – at 11.47 percent and the Accent at 11.03 percent. Since opening in 2005, Hyundai Motor Manufacturing Alabama has been responsible for a healthy portion of those 10 million total sales by assembling 2.66 million vehicles, including the Sonata and Elantra. "About 56 percent of the cars Hyundai sells in the United States are made here," company President and CEO Dave Zuchowski said in the milestone's announcement. Take a look at where Hyundai is today and at some of its vintage models in the gallery above. With volume up consecutively for the last seven years, it probably won't take another three decades for the automaker to celebrate the 20 million mark. Milestone Marks Automaker's Continued Investment in U.S. Market and Economy FOUNTAIN VALLEY, Calif., Oct. 28, 2015 – Hyundai marked a monumental milestone today, selling its 10 millionth vehicle in the United States. Having started in 1986 with a single nameplate, reaching 10 million sales is a significant achievement that showcases the success of Hyundai's continually expanding lineup. "The United States has been a key region of focus for nearly three decades, and this landmark achievement comes after years of accelerated growth and the strategic rollout of our product line," said Derrick Hatami, vice president of national sales, Hyundai Motor America. "Today serves as a testament to the design, quality and value of Hyundai's product portfolio. The American car market continues to be on the rise, with more than 17 million new car sales expected in 2015.

Hyundai, Mazda and Ford offering support to victims of Colorado flooding

Hyundai, Mazda and Ford have initiated programs to aid victims of the recent floods across Colorado. Hyundai is stepping in to give help directly to drivers, offering those with flood-damaged vehicles a $750 credit on a new Hyundai. "At this stressful time, the last thing flood victims should be concerned with is how they are going to replace their water-damaged or destroyed vehicles," Dave Zuchowski, executive vice president of Hyundai's American sales, said.
The Hyundai program will run from September 18 through the end of October, and will cover all citizens in counties declared disaster areas by FEMA. Residents will need to provide proof of residency and a letter from their insurance company describing the damage to their vehicle.
Mazda, on Friday, announced that it'd be donating $25,000 to the American Red Cross and a further $15,000 to the Humane Society of Boulder Valley, in the name of disaster relief. Mazda's President and CEO, Jim O'Sullivan, said, "The flooding across the states of Colorado, Texas and New Mexico has been absolutely devastating for not only the people living there but their four-legged loved ones as well. Mazda hopes that those in need can get the help they deserve through such great organizations as American Red Cross and Humane Society of Boulder Valley."