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2015 Hyundai Genesis priced from $38,000*

Today's rear-wheel-drive 2014 Hyundai Genesis sedan with the model's base 3.8-liter V6 starts at $35,200. Come the new 2015 model, Hyundai has announced that price of entry will climb to $38,000. And if you're so inclined, the Korean automaker will include its new HTRAC all-wheel drive setup for $2,500, for a bottom line of $40,500. The extra $2,500 for AWD rewards you with more than improved foul-weather handling, as the HTRAC model prepared for cold climes with standard heated steering wheel and rear seats, as well as headlight washers.
If that's not enough power, stepping up to the company's well-liked Tau 5.0-liter V8 requires $51,500, a marked $4,100 bump over the price for its 2014 model equivalent, but then again, there's more standard equipment. And that's pretty much the top of the line, because the big eight-cylinder can't be had with all-wheel drive. (Note: *All prices are subject to a $950 destination fee).
Having successfully kept the Genesis' starting price below $40,000 even after handling and destination, Hyundai has thrown new equipment into the base car beyond its exterior and interior redesign. Gewgaws like paddle shifters, rain-sensing wipers, power folding outside mirrors, power height and lumber-adjustable passenger seat and one-touch power windows in the rear compartment are luxury touches that add more than their raw weight in upscale perception.

Hyundai, Kia ratchet up fleet sales as retail transactions slide

Automotive News reports both Hyundai and Kia have stepped up fleet sales in an attempt to offset disappointing first quarter results. The Korean automakers saw their sales decline by nine percent compared to last year, while all major competitors managed to increase their sales. That situation marks an inversion of two years ago, when both gained ground after Japanese rivals suffered production and inventory shortages after the country's earthquake and tsunami tragedies.
Now, Hyundai can't come up with enough volume models in popular trim configurations to satisfy buyers, and lower-volume models are also in a snag. At the moment, Hyundai can only build 20-30 percent of Veloster hatchbacks with turbocharged engines while the US market would apparently support closer to 70 percent.
In order to reverse the sales slide, Hyundai and Kia have stepped up fleet sales of the vehicles they do have by some 50 percent, ringing up a total of 42,400 units in the first quarter. By contrast, Automotive News reports the seven largest automakers increased retail volume by seven percent and fleet sales by four percent as a group.

Hyundai will add Ioniq EVs to WaiveCar car-sharing fleet

Hyundai Motor America will add its Ioniq electric vehicles to a Southern California-based car-sharing fleet that launched earlier this year with Chevrolet Spark EVs. Hyundai reached an agreement with Santa Ana, Calif.-based WaiveCar in which Hyundai will provide 150 Ioniq EVs to the fleet by the time sales begin for the model early next year. Hyundai may add an additional 250 Ioniq EVs to WaiveCar fleets in other cities. WaiveCar is an app-based car-sharing service that debuted in Los Angeles in early 2016. The company offers drivers the cars for free for the first two hours, then charges $6 an hour for more time. WaiveCar also generates revenue via external advertising wraps around the vehicles, and also features geo-located targeted ads. Take a look at Hyundai's press release about the WaiveCar agreement here. Curiously, and somewhat admirably, Hyundai earlier this week went on record as saying the Ioniq's 124-mile single-charge range won't be sufficient in the long haul. The South Korean automaker has vowed to replace the upcoming version with an Ioniq EV for 2018 that will be able to go at least 200 miles on a full charge. That's not a bad move, considering General Motors is preparing to launch its Chevrolet Bolt EV, while Tesla is working on its Model 3. Both of those models will have 200-mile-plus full-charge ranges. Hyundai announced the incoming sales of the Ioniq EV earlier this year. A hybrid version of the Ioniq also debuted in South Korea earlier this year. Overall, Hyundai is looking to debut more than two-dozen hybrids, plug-ins, and fuel-cell vehicles to the world by the end of the decade. Related Video: