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Are we closer to a production version of the Genesis X Convertible?

Searching the U.S. Patent and Trademark Office (USPTO) database for the alphanumeric "GT90" returns 21 results. All but four results are dead. Three of those four trademark requests come from Hyundai, one of them filed this month. As CarBuzz noted, on April 4, Hyundai asked to reserve the character logo for "GT90 Genesis" for two categories: Automobiles and sports cars. As usual, a trademark application doesn't mean we'll see the trademark used anywhere. The Korean automaker's been toying with this idea for years, though. In 2017, it requested to reserve the name "Genesis GT90," in 2020 it applied to protect the same GT90 Genesis logo in several categories that did not include sports cars. The suspicion is that the GT name will could be for a grand tourer based on one of the Speedium concepts revealed in the last few years. The GT90 Genesis filing comes about two months after Hyundai supposedly told U.S. dealers the Genesis X Convertible concept will enter production. Descriptions from the chairman of Genesis' national dealer advisory council laid out a flagship product to launch the brand into another uncharted reach, attempting to take Genesis in the same direction the Celestiq is attempting to take Cadillac. Peter Lanzavecchia told Automotive News about the possible production car, "I don't know if it's going to be over $200,000 or $300,000, but I guarantee we're going see a lot of Bentley Continental convertible trade-ins on that when it comes to our showrooms." Other luxury news and rumor in the background at Genesis have the head of product planning telling Autocar, "We do talk about developing ‘effortlessÂ’ [electric] powertrains — enough power to be enjoyable in all circumstances, and which satisfies the luxury experience," and a report that there's work on a One of One personalization division. Both tidbits would fit with the arrival of a top-shelf electric GT. And if one, why not more? CarBuzz found more applications for GT60, GT70, and GT80 filed in Cuba. Genesis has said it won't abandon the sedan segment, and it wants more coupes and convertibles. Many automakers have said EVs open up the business cases for those two-doors and droptops that have become even more niche in the past decade. For Genesis, a three-pronged approach of G sedans, GV crossovers, and GT coupes and convertibles could be the result.   Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Hyundai app lets you build your own zombie apocalypse car

Walking Dead fans, rejoice! Thanks to Hyundai, you can build your very own virtual zombie survival machine. We've all seen the light-green Hyundai Tucson transporting the likes of Rick Grimes and his motley crew of survivors in AMC's hit series, and now you can get in on the action with Hyundai's Walking Dead Chop Shop.
Available both as a mobile app and desktop version, this quirky configurator presents you with a choice of three Hyundai vehicles: the Veloster Turbo, Santa Fe and Elantra. Each one has its strengths, though we particularly like the Santa Fe's utility. After all, according to Hyundai, "There's room for seven survivors inside" and you won't have to worry about "getting zombie all over your seats. They're easy to wipe clean." But for those who prefer not to invite zombies along for the journey, the speedy Veloster Turbo and its 201-horsepower engine may be the way to go.
Once you select your post-apocalyptic ride, you have a choice of colors (including Apocalypse Black, of course), decals ("Alive Inside" is a useful one) and nearly 300 other zombie-fighting features. We're partial to the automatic shotguns on the hood, although the flamethrower is also quite tempting. You can even add titanium or aluminum armor and a dizzying array of other defensive and offensive weapons: spinning saw blades on the wheels, a horde plow on the front bumper and barbed wire on the side windows, just to name a few.

Hyundai NA CEO Krafcik awarded Automotive Executive of the Year

Hyundai North America CEO John Krafcik is this year's Automotive Executive of the Year. DVN Business Assurance presents the award each year, and this year, Robert Djurovic, executive director of the award program, said Krafcik won the nod because he "reshaped the way Hyundai approaches the market with consumer focus, compelling design and enduring value." While speaking at the award ceremony, Krafcik said that he was humbled by the recognition and that he accepted the accolade on behalf of Hyundai team members, dealers and suppliers.
Krafcik joined Hyundai in 2004 as the vice president of product development and took on duties as chief executive in 2008. Since then, the automaker has seen a flurry of new products and a substantial jump in market share. His efforts have also helmed Hyundai to two North American Car of the Year awards in 2009 and 2012 for the Genesis and Elantra, respectively. Krafcik also helped Hyundai navigate through the company's fuel economy debacle that began late last year, in which the automaker admitted it overstated the efficiency ratings of many of its automobiles.
The Automotive Executive of the Year Award has been recognizing industry leaders since 1964. You can read the full press release below for more information.