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Rockstar Performance creates off-road Hyundai Tucson for SEMA

Hyundai is rapidly filling its space for this year's SEMA Show on November 3 in Las Vegas, NV, but the latest addition to the growing list of debuts takes a slightly different approach. Rather than going for all-out power like the rest, Rockstar Performance Garage is bringing a tuned 2016 Tucson that's custom modified to head off-road. To handle getting through mud and over rocks, Rockstar Performance gives the Tucson a major suspension upgrade. Some 2.5-inch, adjustable coilovers are fitted at the front, and the rear is equipped with 2.5-inch shocks with remote reservoirs and progressive springs. To get the power to the dirt, 32-inch Mickey Thompson tires are mounted on some 17-inch wheels. "The focus behind this build was to create an off-roader that nobody expected," says Nic Ashby, owner and general partner of Rockstar Performance Garage. The tuners give the Tucson a meaner look thanks to a black paint job that's trimmed with yellow and silver accents, and the roof features a custom rack with an LED light bar. Inside, the stereo gets an upgrade with improved speakers and a 10-inch subwoofer. The powerplant isn't left alone, either, and Rockstar Performance fits new parts for the turbo piping and intercooler, plus a Magnaflow exhaust, to get the most from the 1.6-liter engine. Rockstar Performance's work should be quite a contrast next to the lowered, blue, 700-horsepower Tucson from Bisimoto Engineering also coming to SEMA. Related Video: ROCKSTAR PERFORMANCE GARAGE TURNS 2016 TUCSON INTO A TRUE OFF-ROADER FOUNTAIN VALLEY, Calif., Oct. 12, 2015 – Rockstar Performance Garage (RPG), the off-road specialists, have revealed details on its 2016 Tucson SEMA build. This is the first year that Hyundai has teamed up with the off-road gurus at RPG, injecting off-road lifeblood into Hyundai's popular CUV. The car will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT, in Las Vegas. The bumper-to-bumper overhaul started with the most important piece of any serious off-roader: the suspension. The Tucson now sits six inches over stock height, riding on massive, 32-in. MTZ P3 tires from Mickey Thompson, and a fully-custom, adjustable shocks and struts system from King Shocks. The vehicle's wheel wells were reconstructed to create space for the new setup, now able to fit the massive suspension and tire combination.

Mad Max homage is amazingly weird, great

Hyundai Germany and content producer Endemol Beyond are back with a cinematic-themed encore, this time for the Hyundai Tucson. Their first act came last year with a ten-minute video that recreated scenes from 70 movies, all for the purpose of highlighting the European i10 hatchback. The length is cut in half this time, but all four minutes focus on one film: Mad Max: Fury Road. It features mild mannered "Nilz" as a trepidatious Max Rockatansky on the run from Warboys and their model cars. When Imperator Furiosa shows up with some forced perspective, things get even more, how do you say, interesting, as everyone battles through to a metallic blue Valhalla. It will make sense when you watch it. Kind of. The tagline is "Change is good." We have no idea how that's meant to fit in, but maybe we'll cotton on with the coming videos that pay homage to TRON: Legacy, Drive, and Inception. Right now we just think this video is wild. And worth a watch.

Woman executive of South Korea's Hyundai Motor resigns amid #MeToo wave

SEOUL — A female executive of South Korean automaker Hyundai Motor has resigned after being accused of pressuring female subordinates to pour drinks for, and dance with, senior male members of staff, the Yonhap news agency said on Tuesday. The global #MeToo movement has accelerated in South Korea since January, spawning accusations of sexual misconduct and prosecution investigations of prominent figures. Fear of reprisal has made South Koreans traditionally wary of being whistleblowers over harassment at family-run conglomerates that dominate the economy, with open accusations of this type far outnumbered by anonymous posts on the subject. Yonhap, citing Hyundai Motor, said a female employee had made the accusation while preparing to leave the company, saying the woman executive had pressured her female subordinates to attend a drinking party with senior men and pour drinks. She also accused the executive of pressuring the women to dance with men at a karaoke session, and said the men were in positions that could influence the female executive's position in the corporation, Yonhap reported. In a statement, Hyundai Motor said media reports on the issue did not reflect its views and policies. "We will take appropriate actions on any irregularities or breaches by individuals within the company that do not ensure equality in the workplace," it said, declining further comment. Neither Hyundai Motor nor the news agency identified the executive. Hyundai Motor had three female executives among its total of 298 executives by the end of 2017, regulatory filings show. Reporting by Joyce Lee.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: REUTERS/Kim Hong-Ji Government/Legal Hirings/Firings/Layoffs Hyundai resignation