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Hyundai will launch Genesis brand in December

Hyundai is about to go global with a new, high-end sub-brand called Genesis. Rumors of this spinoff have been swirling for years, but an announcement Tuesday confirms that the Genesis brand will launch in December of this year. "To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure, and customer service offering is being established," the automaker said in a statement. A Korean report states that Genesis will kick off with a new version of the Equus, set to launch next month, called G90. The rest of the lineup will follow suit with that naming structure (Infiniti isn't using it anymore, after all). The Genesis sedan as we know it will be called G80, and a new midsize model will be G70. A luxury SUV and sport coupe will round out the range, and all six models will launch by 2020. The rear-wheel-drive, midsize sedan is expected to debut in the second half of 2017. In order to properly create an identity of its own, Hyundai is creating the Prestige Design Division. Beginning in mid-2016, this group will be lead by Luc Donckerwolke, who was formerly responsible for design at several Volkswagen Group brands, including Audi, Bentley, Lamborghini, Seat, and Skoda. Hyundai Motor Group's chief design officer, Peter Schreyer, will oversee the work of Donckerwolke's new division. Genesis will initially launch in North America, China, Korea, and the Middle East. Hyundai says it will expand to Europe and other parts of Asia as Genesis grows. "The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess," said Woong-Chul Yang, vice chairman of Hyundai Motor. Hyundai's full announcement can be found here, or in the press release below.

2018 Hyundai Sonata Sport Quick Spin Review | Returning to the revolution

The 2018 Hyundai Sonata represents a course correction of the sort that just wasn't needed with the previous-generation model. Besides a few added features here and there, that car really didn't change much during the course of its lifetime, and frankly, it didn't need to. When something works, don't screw it up. It arrived at a time when Honda and Toyota were pretty much phoning it in, and boasted a revolutionary design that quite literally changed the way midsize family sedans look to this day. Toyota designer Ian Cartabiano told me that Sonata was one of the few cars over the years that made his fellow designers wake up a bit and realize the game was changing. Then, after staging a revolution, Hyundai played it safe. The Sonata introduced three years ago was conservative to the point of anonymity outside, while not really moving the needle on the vehicle dynamics front. If there was one, clear area where that revolutionary Sonata fell short -- and indeed virtually every Hyundai -- it was in the sophistication and poise it demonstrated out on the road. Well, after the cool reception to the model redesign, Hyundai got a wake up call of its own. This 2018 Hyundai Sonata gets a rather significant facelift, adopting the curvy trapezoidal grille found on more recently introduced models, and ditching its conservative anonymity for a more organic overall appearance certainly in keeping with its "Fluidic Sculpture" predecessor. The rear was also redone with more tapered, dare I say "aggressive" taillights and the license plate relocated to the bumper. Is the end result a great-looking car? Shoulder shrug, but it's sure better than before. Compare the 2018 Hyundai Sonata to its rivals using the Autoblog Compare Cars tool. 2018 Hyundai Sonata Sport View 5 Photos However, I knew the 2018 Sonata looked different. I was quite frankly not expecting it to drive different, because when you review cars long enough, you start to know what a particular brand's cars feel like behind the wheel. There'll be subtle changes over the years, but the language remains the same. Well, the Sonata has been hitting the Rosetta Stone. The change is immediately apparent. The on-center steering feel is crisp, the turn-in more immediate and effort is consistent. It just feels "right" now whereas before turning the Sonata was one of numb indifference.

Hyundai Azera large sedan officially dead in America

Hyundai has released its 2018 model year information, and it appears the Azera won't be making the cut for the new year. The large sedan has been cut from the American lineup, though overseas markets will still have access to the car. In fact, those markets will enjoy a fully redesigned model with muscular lines and an upright fascia. Hyundai's reasoning for dropping the Azera model is that other Hyundai models, as well as the current crop of Genesis cars, are becoming more widely appealing. So, basically, the narrow range of consumers that demanded a larger, more "luxurious" vehicle than the Sonata, but weren't willing to make the small jump to a Genesis, is too small to keep the model around. There are a couple of other noteworthy changes in the 2018 Hyundai lineup. The new Accent sedan is still on its way to dealerships, but the Accent hatchback is gone. Since the company hasn't shown an Accent hatch yet, we're not completely surprised by its omission. What is odd is that there's no hint in Hyundai's wording at it being introduced at a later date. Despite that, there's still the possibility Hyundai will simply introduce a hatchback version later, as it did with the Elantra and Elantra GT. And perhaps, in the vein of that i30-based Elantra GT, the Accent hatch could be based on the i20 this time. Speaking of hatchbacks, the Veloster won't have a 2018 model year. Instead, the 2017 model year has been extended through 2018. We of course know that the Veloster isn't going away permanently, since we've seen spy photos of new versions. So we suspect that this long model year indicates that we'll see the new Veloster by the end of this year, or possibly the start of 2018, with a launch a few months after for the 2019 model year. Related Video: