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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Hyundai shows Walking Dead Veloster Zombie Survival Machine at Comic-Con

The Walking Dead, the hit zombie apocalypse show on AMC, has enjoyed a marketing tie-in with Hyundai for two seasons now. If you've watched the show, you'd no doubt seen Rick Grimes, his sociopath-in-training son Carl and emerging hero Glenn Rhee avoiding the dead behind the wheel of a light-green Hyundai Tucson. That relationship expanded beyond the show when Hyundai brought an Elantra Coupe-based Zombie Survival Machine to last year's San Diego Comic-Con.
For this year's Comic-Con, the new Zombie Survival Machine is just a touch faster, funkier and deadlier. Based on a Hyundai Veloster Turbo and built by Galpin Auto Sports to decapitate as many Walkers as possible, this four-door hatch has been heavily modified. The headlights, taillights and windows are all protected with a combination of wrought iron and chainlink fencing. There's also plenty of armor on the body panels.
Passive zombie killing features abound, like the "horde plow" on the front bumper and sawblade grille. But by and large, the majority of the Veloster Turbo Zombie Survival Machine's offensive power comes from a combination of firearms and chainsaws. A .50-caliber machine gun is mounted on the roof, along with a pair of assault rifles on the hood. Each door features blades along the base and a machine gun. Melee weapons can be found in the back, including a spiked baseball bat or katana.

2019 Hyundai Santa Fe production version shown in first photos

Hyundai is continuing to trickle out information about the redesigned 2019 Santa Fe crossover, this time releasing exterior and interior images that give us a good sense of the production version. It'll get its world premiere later this month before making its official bow in Geneva in March. Hyundai had previously released a darkened teaser photograph that showed the profile of the three-row crossover, its largest passenger car, then last week a pair of official renderings that showed a hulking, muscular SUV. The new exterior image shows the Santa Fe from virtually the same angle, and it reveals a few differences from the most recent renderings. For starters, the greenhouse is more generous, not as narrow as in the rendering. The massive wheels have been brought down to a less aggressive size, and the production version isn't quite so bulging down the flanks. But it keeps the Cascading grille, the upright fascia, twin headlights and the prominent crease along the profile just below the windows. The fourth-generation SUV also grows in size, with a length of 187.8 inches, width of 74.4 inches and a longer wheelbase, giving it a wide, athletic stance. Inside, Hyundai says there's more room for passengers, with enhanced visibility and a horizontal layout, with a center touchscreen atop a relatively uncluttered console. The Santa Fe will come equipped with Hyundai's new rear cross-traffic collision-avoidance assist, which helps warn of approaching vehicles when the driver reverses out of areas with poor visibility and apply the brakes automatically when an oncoming vehicle is detected. It also gets safety exit assist technology, which Hyundai says temporarily locks the doors when it detects vehicles approaching from behind — presumably meaning in those situations where you're about to open your door in a parking space as a car pulls into the spot next to you.Related Video: