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Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

2017 Hyundai Elantra arrives with a host of upgrades [w/video]

We got a great idea of the 2017 Hyundai Elantra's styling when the company revealed it for the South Korean market a few months ago. Now, the US-spec car arrives at the LA Auto Show. The shape is just as expected, but Hyundai has new powertrains and tech in store, too. Hyundai designers simplified the Elantra's look for the latest generation. The sedan's nose now flows down to a hexagonal grille with horizontal slats, and squinting headlights flank it on each side with vertical LED running lights underneath. The new lower air dam leads air to wheel curtains that help lower wind resistance. The profile lacks the heavy sculpting of the current model, but a subtle character line sweeps up across the side for some visual interest. Narrow taillights stretch horizontally across the trunk. Even with the aesthetic changes, the overall size only expands slightly: length grows 0.8 inches to 179.9 inches, width increases an inch to 70.9 inches, and the wheelbase remains 106.3 inches. The interior features a more horizontal layout with metallic trim that runs across the dashboard. There are two infotainment choices beyond the base stereo. A seven-inch Display Audio system includes a rearview camera, and an eight-inch setup also has navigation. Both support Android Auto. Most trims of the 2017 Elantra feature a 2.0-liter four-cylinder that runs on the Atkinson cycle, and it produces an estimated 147 horsepower and 132 pound-feet of torque. Hyundai expects fuel economy ratings of 29 miles per gallon city, 38 mpg highway, and 33 mpg combined with the six-speed automatic. The company also offers a six-speed manual only on the SE trim. The Elantra Eco arrives in spring 2016 with a 1.4-liter turbocharged four cylinder with 128 hp and 156 lb-ft and a seven-speed dual-clutch gearbox. The brand estimates 35 mpg combined with that combo. A much stronger platform is beneath the upgraded design. The Elantra now uses 53 percent advanced high strength steel compared to 21 percent before, and the change allows torsional rigidity to increase 29.5 percent. The engineers also work to improve NVH wherever possible with improvements like a hood insulator, thicker glass, sound-absorbing material, and plastic and rubber bushings for the front subframe. Drivers can order a plethora of driver assistance and safety tech for the 2017 Elantra including Automatic Emergency Braking, Lane Keep Assist, adaptive cruise control and Blind Spot Detection.

Driving the Toyota 4Runner TRD Pro and GMC Sierra AT4 | Autoblog Podcast #713

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. They've been driving the 2022 GMC Sierra 1500 AT4 (no, not the updated version) and Toyota 4Runner TRD Pro, as well as Autoblog's long-term Hyundai Palisade. In the news, they say farewell to BMW's V12, discuss Bollinger Motors' shift to commercial vehicles and a teaser of the 2023 Toyota Sequoia. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #713 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2022 Toyota 4Runner TRD Pro 2022 GMC Sierra 1500 AT4 2021 Hyundai Palisade BMW 'The Final V12' special edition 7 Series marks the end of an era Bollinger Motors pumps brakes on consumer EVs to focus on commercial trucks 2023 Toyota Sequoia teased again, adds reveal date Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: Podcasts BMW GMC Hyundai Toyota Truck Crossover SUV Commercial Vehicles Electric Off-Road Vehicles Performance Sedan