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Hyundai, Kia looking to cut costs

Hyundai and Kia are off to roaring starts in the United States this year, underscored by Kia's best sales month ever in May. But globally the situation for the South Korean siblings hasn't been nearly so positive. Recently, they reported their fourth consecutive quarter of decreasing operating profits worldwide, and now they're "making efforts to cut costs," according to a statement in a joint email obtained by Bloomberg. However, the companies aren't detailing where they would make the cuts or how much they want to save. The amount could be significant, though. An unnamed Hyundai senior executive reportedly told a South Korean newspaper that the business might be aiming for up to 30 percent in reductions. According to Bloomberg, Hyundai and Kia are facing falling total sales worldwide. Making the situation worse is that the strong Korean won versus the weaker Japanese yen gives competitors an advantage. The automakers also angered investors enough last year to prompt a stock buyback after paying $10 billion for the land for a future headquarters. The prognosis doesn't look utterly dire, though, and new products are on the way. For example, the Hyundai Santa Fe is being refreshed in South Korea, and the next-gen Elantra debuts at this year's Los Angeles Auto Show. There's also the Creta on the way for foreign markets. Additionally, several models are still awaiting the green light, including a Hyundai Genesis-based luxury crossover, a compact CUV, and the Santa Cruz unibody pickup. Meanwhile, the Kia GT is reportedly close to production, too. Related Video:

Hyundai's bizarre pooping robot baby pitches new Sonata

There are certainly some very weird auto ads out there, but a new challenger is entering the ring with Hyundai's absolutely bizarre Exobaby commercial for the latest Sonata. Blending inspiration from the video game Mega Man, the classic 1970s TV show The Six Million Dollar Man and a waking nightmare, Exobaby falls very deeply into the uncanny valley. Its proportions and movement come off as just slightly distorted, and the result is a baby that's more creepy than cute for this ad. Things get even odder just a few seconds in when the robo-toddler poops. Ostensibly, the Exobaby ad is supposed to show off all of the high-tech features on the Sonata, but many viewers are just going to be left trying to figure out what they're watching. If you need just over a minute of weird advertising to lift your day, then this Hyundai commercial must be seen. Related Gallery 2015 Hyundai Sonata News Source: HyundaiWorldwide via YouTubeImage Credit: Related images copyright Hyundai Marketing/Advertising Weird Car News Hyundai Videos Sedan car ads

Hyundai recalls 24k Genesis sedans over electrical issue

An electrical problem has prompted Hyundai and the National Highway Traffic Safety Administration to issue a recall for the 2015 Genesis. The problem arises when water leaks into the taillight assembly, which – in a way that would only make sense to an electrician – could cause the incorrect gear to be displayed on the instrument panel or even a delay in switching from Park to Reverse or Drive. Needless to say, if the driver doesn't know into which position the transmission has shifted, that could increase the likelihood of a crash. The issue affects an estimated 24,400 units of the 2015 Genesis in the United States – specifically those manufactured between February 21, 2014, and January 24, 2015. Owners of those vehicles can expect to hear from their local dealer to arrange the installation of additional waterproofing pads to prevent the troublesome moisture from leaking in to the taillights. RECALL Subject : Water may Leak into Rear Combination Lamp Assembly Report Receipt Date: FEB 19, 2015 NHTSA Campaign Number: 15V097000 Component(s): ELECTRICAL SYSTEM , EXTERIOR LIGHTING , POWER TRAIN Potential Number of Units Affected: 24,400 Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor America (Hyundai) is recalling certain model year 2015 Genesis vehicles manufactured February 21, 2014, to January 24, 2015. Water may leak into the rear combination lamp assemblies and cause an incorrect gear display on the instrument panel or a delay in the engagement of the selected gear when the vehicle is shifted from Park to Reverse or Drive. CONSEQUENCE: If the incorrect gear is being displayed, the vehicle may move in an unintended direction, increasing the risk of a crash. REMEDY: Hyundai will notify owners, and dealers will apply pads to prevent water intrusion into the combination lamp housing, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Hyundai customer service at 1-855-671-3059. Hyundai's number for this recall is 128. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.