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Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Mad Max homage is amazingly weird, great

Hyundai Germany and content producer Endemol Beyond are back with a cinematic-themed encore, this time for the Hyundai Tucson. Their first act came last year with a ten-minute video that recreated scenes from 70 movies, all for the purpose of highlighting the European i10 hatchback. The length is cut in half this time, but all four minutes focus on one film: Mad Max: Fury Road. It features mild mannered "Nilz" as a trepidatious Max Rockatansky on the run from Warboys and their model cars. When Imperator Furiosa shows up with some forced perspective, things get even more, how do you say, interesting, as everyone battles through to a metallic blue Valhalla. It will make sense when you watch it. Kind of. The tagline is "Change is good." We have no idea how that's meant to fit in, but maybe we'll cotton on with the coming videos that pay homage to TRON: Legacy, Drive, and Inception. Right now we just think this video is wild. And worth a watch.

Hyundai's new i30 is America's new Elantra GT

Hyundai pulled the wraps off of the European-designed i30 hatchback ahead of the Paris Motor Show, and the automaker confirmed that it will appear in the United States next spring under the Elantra GT name. The exaggerated curves and swoops from the previous model were discarded in favor of straighter, subtler lines. According to Hyundai, the i30 represents the future of the brand's design, and the "Cascading Grille" will be its signature. On the inside, the i30 features a wide dashboard that is slightly less driver-oriented than the Elantra sedan. Hyundai also uses a touchscreen set out from the dash, which is popular yet polarizing with consumers. In addition to being styled in Europe, other parts of the i30 were also developed and tested over there, and the car even spent some time at the Nurburgring. The chassis is 22-percent stiffer and steering that is 10-percent more direct, Hyundai says. The car also features a McPherson strut front suspension and multi-link independent rear suspension. Europeans will get a variety of engine choices, but only one of them is likely to come here: a turbocharged 1.4-liter gas four-cylinder that makes about 140 horsepower. The other engines are smaller and less powerful gas engines and variations on a 1.6-liter diesel. It's also possible that it could get the naturally aspirated 2.0-liter engine in the Elantra, or the turbo 1.6-liter engine in the Veloster Turbo and other Hyundais. Hyundai also announced the i30 would spawn a few variants. It didn't give any specifics on body styles aside from saying the i30 would have a "family of unique products." The i30 will be the first Hyundai with an N version. For those out of the loop, N is the performance brand Hyundai has been preparing to launch. The company also said the i30 N would arrive in 2017. Hyundai only confirmed with us that the standard i30 would be coming to America, but it would make sense for Hyundai to bring the hot version as well, even if it comes a little later than in Europe and/or South Korea. We certainly wouldn't turn it down, especially if it sounds like the current prototype. Related Video: Featured Gallery 2017 Hyundai i30: Paris 2016 View 12 Photos Related Gallery 2017 Hyundai i30 View 10 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Paris Motor Show Hyundai Hatchback hyundai elantra gt