2014 Hyundai Santa Fe Sport 2.4l on 2040-cars

Auto blog

Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Hyundai Tucson N would be a hot hatch on crossover stilts

Auto Express reports that during last week's launch of the all-new Hyundai Santa Fe, the carmaker's global head of sales said a hotted-up N version of the Tucson "is under development, and other models will come after that." The remark should quell a year of speculation that a performance-oriented Tucson N had to figure somewhere in Hyundai's plans. The question now is when will the Tucson N get here. The N performance sub-brand's first product, the i30 N, just launched. We'd been told that a "fastback" would come next, probably an N version of the i30 Fastback going on sale in international markets this year. After that would come a B-segment vehicle — likely an i20 N, a road-going model of the four-door that Hyundai uses for the World Rally Championship. After that would come an SUV, however, we're also expecting a Veloster N to reach the U.S. market late this year. We know that the N division plans to take the time to make sure each model delivers all the goods — the i30 N's received uniformly high marks so far — so we could be looking at mid to late 2019 for a spicy Tucson. The hot crossover playground will entertain more global players by then — Seat just debuted its 296-horsepower Cupra Ateca in Europe, for instance — but in the US, the Tucson N could own a niche without a true competitor. The Mazda CX-5 earns across-the-board praise for driving dynamics, but its four-cylinder tops out at 187 hp and it would never be called a "lovable thug." Unless Ford decides to roll out an Escape ST after three years of scuttlebutt on the matter, nothing else in the segment could touch a 'roided Tucson, especially one given the full 271-hp from i30 N's 2.0-liter turbocharged four-pot. Related Video:

2013 Hyundai Veloster Turbo: February 2013

I just couldn't bring myself to lead this post with the image you see on the right. The winter months have not been kind to our matte gray 2013 Hyundai Veloster Turbo, and since you can't just run the thing through your local car wash, our oddly shaped little hatchback has spent more days dirty than clean. It breaks my fleet manager heart to see one of our test cars covered in schmutz so frequently, but let's be honest - the last thing anyone wants to do when it's 12 degrees Fahrenheit outside is play with a hose and spend a good amount of time hand-washing a car.
Moral of the story: If you live in a cold-weather state where you expect to get regular doses of the white stuff, matte paint probably isn't for you. Not to worry, though, as the Veloster Turbo is offered in plenty of pretty, car wash-friendly colors.
We'll have a lot more to talk about regarding the Veloster's cleanability in forthcoming updates, and we're even planning a trip to the Dr. Beasley's office - the company that created the special matte paint detailing kit for the Hyundai - to have their experts show us how it's done. For now, let's spend some time talking about what we've learned about the turbocharged hatch during its honeymoon phase here in the Autoblog Garage.