2014 Hyundai Santa Fe Sport 2.4l on 2040-cars

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YouTube tallies votes for this year's top five Super Bowl spots [w/video]

When we asked you to tell us which of this year's 16 car-themed Super Bowl commercials you liked best, you chose the Farmer commercial from Chrysler Group, advertising the Ram trucks, over Audi's Prom commercial in second place. Turns out the voters in YouTube's Ad Blitz poll agreed, voting the same commercial to the number one spot from among the field commercials in every category.
From there, however, they went in a totally different direction. Budweiser's The Clydesdales spot came second, Samsung's The Next Big Thing took third. The Jeep Whole Again ad scored fourth in the YouTube poll, fifth in our poll of auto commercials, and the Hyundai Team spot got fifth from the YouTubers, but ninth in our poll.
The voting results don't match up with the viewing numbers, though - while Farmer has more than 13 million views, The Next Big Thing is well beyond 21 million. You can read the press release below and see all five spots, lined up for you, one more time.

2018 Hyundai Tucson Sport introduced with new engine

The 2018 Hyundai Tucson Sport its getting its own exclusive engine to help separate it from the rest of the Tucson lineup. It will also get some bragging rights over rivals like the Toyota RAV4. Now, don't get too excited and imagine yourself racing Mustangs and Camaros in your Hyundai-badged compact SUV. The Tucson Sport comes exclusively with a 2.4-liter 4-cylinder engine that delivers 181-horsepower and 175 lb-ft of torque. This does make the Tucson Sport the most powerful variant in the Tucson range - though the differences are pretty modest. The standard 2.0-liter four-cylinder offers 164 hp and 151 lb-ft of torque, while the optional 1.6-liter turbocharged four serves up 175 hp and 195 lb-ft. Coupled to a six-speed automatic transmission with a SHIFTRONIC manual mode, buyers have a choice of front- or all-wheel-drive. Standard features on the Sport include 19-inch alloy wheels, blind spot warning, proximity key with push-button start, a leather wrapped steering wheel and shift-knob, and dual-zone automatic temperature control. The 2018 Tucson Sport in front-wheel-drive format starts at $25,150, while the Sport equipped with AWD has a starting MSRP of $26,550. This puts the Sport model right in the middle of the Tucson range, which stretches from the base SE model at $22,550, upward to $30,825 for the Limited trim fitted with the turbo four-cylinder and AWD. Related Video: Hyundai SUV hyundai tucson

Hyundai CEO touts new EV platform with mention of a pickup

A couple of years ago, one of the prominent concerns about a saturated EV auto-scape was how carmakers would accentuate brand differences among vehicles converging on a frightening sameness. The cars wouldn't make any noise, they would all emphasize aerodynamics, and they would all basically ride on a battery pancake. So far, the fears have been avoided; a Volvo XC40 Recharge won't be confused for a Ford Mustang Mach-E, for instance, and the Ford won't be confused for a Tesla Model Y. Not only that, but automakers are developing platform strategies that heighten the sameness among vehicle architectures because the architecture is where the expenditure and the profit are greatest. Hyundai's the latest to outline its plans for investors. And part of Hyundai's plan could include adding a full-size electric pickup to the range. The mid- to long-term roadmap is called the Hyundai Motor Way, recently revised with higher targets thanks to the swift uptick in EV sales globally. Business Korea wrote Hyundai Motor Group (HMG includes Kia and Genesis) sold 510,000 battery-electric vehicles in 2022. The conglomerate says it now plans to sell two million EVs annually by 2030, up from a previous estimate of 1.87 million.      The platform that will help make this possible is called eM, an evolution of the current Electric Global Modular Platform (e-GMP) platform under HMG's current EVs. The eM architecture's been rumored to launch under a Kia sedan that might be a spiritual successor to the Stinger. So far, eM is planned for 13 models across the HMG portfolio, using the Integrated Modular Architecture (IMA) that can plug-and-play with more than 80 common modules serving different vehicle segments and sizes. HMG president and CEO Jaehoon Chang said, "In the second-generation platform, the scope of vehicle development extends beyond the mid-sized SUVs covered by the current E-GMP system. It encompasses nearly all vehicle classes, ranging from small and large SUVs to pickup trucks, along with the flagship models of the Genesis brand." Sure, Chang could have been merely noting the eM's potential use cases when he mentioned "pickup trucks." That's not how observers are reading the line. At Kia's investor day last year, the brand said it planned two electric pickups. There have already been reports that Kia's working on a body-on-frame pickup for the Australian market, perhaps called Tasman, utilizing gas and electric powertrains.