2013 Hyundai Santa Fe Sport on 2040-cars

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GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

Hyundai Palisade looks like a cross between Santa Fe, Grandmaster concept

We're getting closer and closer to seeing some full-size, three-row crossover SUVs from Hyundai and Kia. The most recent previous spy shots showed the Kia Telluride, but we now have photos revealing more of the Hyundai version, which reports say will be known as the Hyundai Palisade. It appears to take design cues from both the new Santa Fe and the recently revealed Grandmaster concept. The front, which is more visible than in previous photos, is very closely related to the Santa Fe and the even smaller Kona. It has the same split headlight setup, and the lower lights are extremely large. The fascia has elements of the corporate "Cascade" grille, and it has an upper slot like on the Kona. That slot is better integrated, though. It actually looks a bit like the grille on the Subaru Ascent. There isn't as much new about the sides and tail compared with previous images. But the profile is unquestionably inspired by the Grandmaster concept. The main cue shared between the two is the chrome strip that starts at the base of the A-pillar, goes up over the top of the doors' windows, and drops down along the C-pillar. We expect this big Hyundai SUV to go on sale either next year or in 2020. The Kia Telluride will likely go on sale around then, too, and both SUVs will probably share engines and platforms. Related Video:

40+ cars that barely avoid the gas guzzler tax

The Gas Guzzler schedule, with mpg ratings and charges that haven't changed since 1991, lays out which fuel-swillers owe what to Uncle Sam.
I started thinking about the "Gas Guzzler Tax" - considerably less well known as The Energy Tax Act of 1978 - when I was driving Dodge's new Challenger SRT Hellcat last week. Unsurprisingly for a car that can burn 1.5 gallons of gas per minute at max tilt, theoretically able to empty a full tank of premium in about 13 minutes, the Hellcat will be subject to the Gas Guzzler Tax schedule when it goes on sale.