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Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

Hyundai previews Intrado fuel-cell crossover concept

We may still be several months off from the 2014 Geneva Motor Show, but it's apparently not too early for Hyundai to give us a glimpse at what to expect when the Palexpo's doors open in March.
Called Intrado, Hyundai's new concept car takes the form of a high-riding crossover with styling that takes its cues from the Korean automaker's Fluidic Sculpture 2.0 design language. Designed and engineered in Germany, the concept bears the codename HED-9, a giveaway that it's the ninth concept from Hyundai Europe Design. Inspiration is said to have been drawn from aircraft, with a lightweight form and a name borrowed from the underside of an airplane's wing.
Hyundai isn't saying much more, revealing only the teaser rendering above. But it has indicated that the Intrado concept packs a new hydrogen fuel-cell powertrain that's both smaller and lighter than the one powering the existing ix35 Fuel Cell, which (last we heard) Hyundai was hoping to bring Stateside as part of its Tuscon lineup by 2015.

Hyundai Recalling 883,000 Sonata Sedans

DETROIT (AP) - Hyundai is recalling its popular Sonata midsize sedan to fix problems with the gear shift levers. The recall covers 883,000 cars from the 2011 through 2014 model years. The Korean automaker says the automatic transmission shift cable can separate from the shift lever. If that happens, the lever may not show the correct gear, increasing the risk of a crash. Also, if the driver stops the car and puts the transmission in "park," the car may still be in gear and could roll away, injuring drivers, passengers or bystanders, Hyundai said in documents posted Wednesday by the U.S. National Highway Traffic Safety Administration. Other symptoms include an inability to start the car because it can't be shifted into park. Hyundai has received 1,171 warranty claims about the problem, plus seven other reports with related symptoms. The documents don't say if there have been any crashes or injuries. The Sonatas being recalled were made from Dec. 11, 2009 through May 29, 2014. The Sonata is Hyundai's second-best-selling car in the U.S. so far this year. First is the compact Elantra. Hyundai will notify owners by letter between now and the end of September. Dealers will inspect the shift cables and repair the connection if needed. Owners with questions can call Hyundai customer service at (800) 633-5151. Recalls Hyundai