2004 Hyundai Santa Fe Gls Sport Utility 4-door 2.7l on 2040-cars

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What do J.D. Power's quality ratings really measure?

Check these recently released J.D. Power Initial Quality Study (IQS) results. Do they raise any questions in your mind? Premium sports-car maker Porsche sits in first place for the third straight year, so are Porsches really the best-built cars in the U.S. market? Korean brands Kia and Hyundai are second and fourth, so are Korean vehicles suddenly better than their US, European, and Japanese competitors? Are workaday Chevrolets (seventh place) better than premium Buicks (11th), and Buicks better than luxury Cadillacs (21st), even though all are assembled in General Motors plants with the same processes and many shared parts? Are Japanese Acuras (26th) worse than German Volkswagens (24th)? And is "quality" really what it used to be (and what most perceive it to be), a measure of build excellence? Or has it evolved into much more a measure of likeability and ease of use? To properly analyze these widely watched results, we must first understand what IQS actually studies, and what the numerical scores really mean. First, as its name indicates, it's all about "initial" quality, measured by problems reported by new-vehicle owners in their first 90 days of ownership. If something breaks or falls off four months in, it doesn't count here. Second, the scores are problems per 100 vehicles, or PP100. So Power's 2015 IQS industry average of 112 PP100 translates to just 1.12 reported problems per vehicle. Third, no attempt is made to differentiate BIG problems from minor ones. Thus a transmission or engine failure counts the same as a squeaky glove box door, tricky phone pairing, inconsistent voice recognition, or anything else that annoys the owner. Traditionally, a high-quality vehicle is one that is well-bolted together. It doesn't leak, squeak, rattle, shed parts, show gaps between panels, or break down and leave you stranded. By this standard, there are very few poor-quality new vehicles in today's U.S. market. But what "quality" should not mean, is subjective likeability: ease of operation of the radio, climate controls, or seat adjusters, phone pairing, music downloading, sizes of touch pads on an infotainment screen, quickness of system response, or accuracy of voice-recognition. These are ergonomic "human factors" issues, not "quality" problems. Yet these kinds of pleasability issues are now dominating today's JDP "quality" ratings.

Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.

New Hyundai Veloster N sports a big wing under its camouflage

Hyundai is deep into development of the second-gen Veloster, the follow-up to the odd asymmetric hot hatch. The first car was good, but it wasn't quite great, missing the mark on a number of details. In the intervening years, Hyundai products have improved across the board and no longer require any hedging or justification as a value proposition. Hopefully the same is true with the new car. The spy photos we have hear appear to show the Veloster N, the high performance version of the hatch. N is Hyundai's new in-house tuner. The group is working on a more powerful version of the i30, known in the US as the Elantra GT. Despite the camouflage, we can see that the Veloster in these photos has a number of upgrades that give away the N tuning. This includes large wheels, big brakes with red calipers, big exhaust outlets, and what appears to be a large Civic Type R-style wing. There are few other details we can make out, but the most obvious and notable is the asymmetric door setup. The car will have two doors on the passenger side and just one on the driver's side, just like the first model. We don't know how much power the car will make, but expect somewhere close to 250 horsepower from a turbocharged four-cylinder. Look for a full reveal sometime in the next year. Related Video: Featured Gallery Hyundai Veloster N spy shots View 16 Photos Spy Photos Hyundai Hatchback Performance hyundai veloster n