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Hyundai Elantra Sport likely to get 201 hp, optional manual

The South Korean market often gives us a preview of what's coming soon from Hyundai and Kia in the US, usually with only the model name differing. That's what we thought when we saw the new Avante Sport being shown there, and Hyundai Motor America spokesman Jim Trainor confirms that it's basically what we should expect from the upcoming Elantra Sport. Hyundai previously confirmed the quicker sedan will arrive in the US by the end of the year. The Avante Sport uses the Veloster Turbo's 1.6-liter turbocharged four-cylinder, making the same 201 horsepower and 195 pound-feet of torque as it does in the funky hatch-coupe. Expect a choice between a seven-speed dual-clutch gearbox and a six-speed manual to go with it. The sporty compact upgrades to a multi-link rear suspension, replacing the standard Elantra/Avante torsion-beam setup. South Korean customers can choose an optional Extreme package that includes upgraded stabilizer bars, different springs and shocks, and a rear spoiler. We're hoping the suspension upgrades will be standard on the Elantra Sport. Hyundai made some subtle visual tweaks to signal the Sport model's extra performance. Lower side sills, larger openings in the front fascia, and a rear diffuser with dual exhaust tips poking out get the speedy message across. Inside, the front seats get larger bolsters and there's a unique flat-bottom steering wheel. Carbon-fiber-esque trim completes the sporty look. Currently, the only Elantra available in the US uses a 2.0-liter four-cylinder running on the Atkinson cycle that makes 147 hp and 132 lb-ft of torque. An Eco trim will join the lineup this spring with a turbocharged 1.4-liter four-cylinder and seven-speed dual-clutch gearbox. With the Sport, Hyundai will have a family of models to appeal to a large portion of buyers in the segment. Related Video:

Hyundai shows us two more Super Bowl commercials

Hyundai is gearing up to show five commercials during this year's Super Bowl, and you've probably already seen one of them called Don't Tell that's been airing on television for weeks now. The Korean automaker has released two of the other four ads, though it looks like it might keep the headlining ad for the three-row Santa Fe, called Epic PlayDate, under wraps until the big game.
Of the two ads published on YouTube, we like Stuck the most, which features the Sonata Turbo. It presents all of the horrid things you could be stuck behind on the highway as reason enough for buying a boosted Sonata with its ample passing power.
The other commercial, called Excited, features the 2013 Hyundai Genesis. Our funny bone didn't tingle much with this one, and it contains a grammar bugaboo that's a pet peeve of some editors in the Autoblog virtual offices. Can you spot it? Scroll below to take the challenge and let us know in the comments.

Hyundai's Genesis luxury brand not going to Europe this decade

After dipping into the premium market with the Genesis and Equus sedans, Hyundai made headlines with the planned launch of a separate premium brand, Genesis. It starts with the renamed G80 (nee Genesis) and redesigned G90 (Equus) sedans here in the US, but European consumers will have to wait. "To launch a premium brand in Europe is a challenge and it's an even bigger challenge if you don't have the products you need for the market," Hyundai Europe Chief Operating Officer Thomas Schmid told Automotive News Europe. "Europe won't see it before 2019. The main reason is we need different powertrains." Powertrains aren't the brand's only shortcoming. With the G70 – a 3 Series competitor – coming as the third showroom product, the brand also won't have a competitor in the increasingly important crossover ranks. As Schmid told ANE, "we don't yet see the right moment to do it because at the end, we want to be successful, and successful also means profitable." Initially, Genesis will launch in North America, the Middle East, China, and South Korea. Pushing back the European launch to 2019 or 2020 should give Genesis some breathing room, ANE reports. By that point, the company will offer six different vehicles, including two CUVs. According to Schmid, the brand would launch in Europe with just five vehicles. At halfway through 2016 and nothing but the G70 on the radar, expect an aggressive product launch schedule in the coming years if Genesis is going to stick to that timeline. Related Video: Featured Gallery Genesis Hybrid Sport Sedan Concept View 10 Photos News Source: Automotive News EuropeImage Credit: Genesis Genesis Hyundai Crossover Luxury