07 Santa Fe Carfax Certified Excellent Condition Runs Perfect Florida Suv on 2040-cars

Auto blog

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Hyundai previews Brand N performance division

Hyundai has slowly created a presence for its N performance sub-brand since launching the name on the i20 WRC in late 2013, but so far the company has limited the badge to rally cars and concepts. A recent video suggests the moniker might reach the road soon. While Brand N isn't well known yet, Hyundai takes development of its performance credentials quite seriously. The company's European Technical Center at the Nurburgring is handling an increasing amount of the work, and former BMW M GmbH chief engineer Albert Biermann leads the way. He also provides narration for this clip. Beyond the camouflaged hatchback, some of Hyundai's other high-speed machines also make an appearance here. The i20 WRC plays in the dirt a little, but the big star is the wild RM15 concept. Based on the Veloster, it sports a mid-engine, 296-horsepower 2.0-liter turbocharged four-cylinder driving the rear wheels. The wide-body coupe looks great running around the 'Ring, too. Hopefully it indicates how far Brand N intends to go. Related Video:

Genesis luxury sedan range to get its own U.S. dealership network

Hyundai is informing its dealers that its 2-year-old luxury brand Genesis is ready to fly the coop. The company says it will focus in 2018 on building out a network of around 100 Genesis retailers with the goal of eventually operating standalone facilities to better distinguish the high-end brand. First dibs on applications for the new franchise licenses will go to existing dealers who also sell Genesis in "defined key markets," the company says. New Genesis showrooms will initially operate from temporary or shared facilities, with standalone facilities taking shape over the next three years. "At Genesis, we believe in putting our customers first and giving them a proper ownership experience," Erwin Raphael, general manager of Genesis Motor America, said in a statement. "To ensure that happens, we need to take this next step in the separation of the Genesis brand from our parent company." Genesis earlier this month announced the opening of its first headquarters-owned standalone showroom in the Gangnam business district of Seoul, South Korea. The two-story facility flips the script on typical dealerships by limiting exposure to the products from the outside "to maximize a private and personal setting that enhances the interaction between the customer and the product." The showroom also incorporates the brand's scent and sound, and it features a private Launch Bay for test drives and engagement with the vehicles via the virtual reality-based Genesis Virtual Guide. Hyundai launched Genesis as its standalone luxury nameplate in December 2015, though the Genesis had been a Hyundai sedan model name for several years prior. At the time, it said it planned six models by 2020. Most recently, we heard that Genesis is planning a third crossover for 2021, plus its long-planned electric car in the same year. Sales of its G80, G80 Sport and G90 in the U.S. nudged above 20,000 last year. It recently launched the G70, an entry-level compact sedan.Related Video: