2011 Hyundai Genesis Coupe 2.0t on 2040-cars

Auto blog

Hyundai tops VW and Buick in China, survey says

You may be aware of the long-time competition in China between Volkswagen and Buick, but another brand apparently should be in that conversation too: Hyundai. In a recently published annual consumer survey, the Korean company actually took the top spot to beat out its German and American rivals in second and third, respectively. The results were part of the China Brand Power Index that interviewed 11,500 people around the nation and was paid for by the country's Ministry of Industry and Information Technology. While Hyundai proved popular with voters, its sales haven't necessarily shown that yet. According to Bloomberg, the brand had falling numbers in China for the first quarter of the year. Even Ford outsold the South Korean automaker in the same period, despite scoring lower on the survey. Meanwhile, Audi ranked as the populace's favorite luxury brand, which is hardly a surprise given the Four Rings' strong sales in China. In January alone the automaker saw a 15-percent boost in volume there. Parent company VW's strong performance was somewhat more surprising, though. State media severely criticized the German automaker in March, and customers protested last year for the allegedly poor handling of a recall.

Hyundai and Kia invest $110 million in UK electric van startup Arrival

Korea's Hyundai Group is backing a UK electric vehicle startup that plans to begin selling battery-powered delivery vans in 2021, the companies said on Thursday. Hyundai and sister firm Kia are making the investment of $110 million (100 million euros or 84.34 million pounds) in Arrival. Founded in 2015 and based in London, Arrival has developed a boxy, futuristic-looking shuttle bus aimed at the commercial delivery market. The company said its van will have a range between charges of 300 miles. In a statement, Arrival said it will work with Hyundai and Kia to develop a variety of electric vehicles, initially for the commercial market. Those vehicles will be built on Arrival's modular vehicle platform or "skateboard" that bundles motor, batteries and chassis components, similar to the skateboard developed by U.S. startup Rivian. Rivian is backed by Ford and Amazon, and has a contract to build 100,000 electric delivery vans for the e-commerce giant, starting in 2021. Hyundai and Kia last year invested $89 million in Rimac Automobili, a nine-year-old Croatian company aspiring to build electric supercars that is also backed by Porsche. Arrival said its vehicles will be equipped with advanced driver assist features and can be upgraded with self-driving systems. The vehicles are designed to sell for the same price as similar models powered by internal combustion engines and to be built in small "microfactories." That strategy is the opposite of U.S. electric vehicle rival Tesla which uses massive "gigafactories." Last fall, Arrival, which until now has operated largely in stealth mode, hired General Motors veteran Michael Ableson to head its new North American operations. With a small factory in Banbury, England, Arrival said it now has 800 employees in five countries, including Germany, Russia and Israel. Arrival previously said it would use BlackBerry's QNX operating system to connect safety features in its electric vehicles. Arrival said its prototype delivery vans are being tested by the Royal Mail, DHL and UPS. Related Video: Green Hyundai Kia Commercial Vehicles Electric Future Vehicles electric delivery van

Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.