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Hyundai FE Fuel Cell Concept previews next year's hydrogen SUV

For a while and without too many specifics, Hyundai has been talking about a new hydrogen powered CUV or SUV to replace the Hyundai Tucson Fuel Cell. Now, in Geneva, the Korean automaker has given us a preview of that vehicle: the Future Eco (FE) Fuel Cell Concept. The FE Fuel Cell definitely looks like a concept car, with a clean, flowing look Hyundai says is inspired by water, which happens to be this car's only tailpipe emission. It has a sturdy stature, with the large wheels pushed to the corners. Aerodynamic touches help make it more efficient, and add to its fresh design. Let's hope the production vehicle keeps some of these visual cues. Inside the car, an internal air humidifier recycles some of those water emissions inside the cabin's atmosphere. The FE Fuel Cell Concept also has portable battery packs for powering passenger devices, and the trunk is built to stow and charge an electric scooter to help you go that last mile. The FE's hydrogen fuel cell technology improves upon the Tucson Fuel Cell by being lighter and more efficient, with a fuel cell stack with 30 percent greater energy density. That means more range. Driving range is, of course what sets FCEVs apart from other zero-emissions vehicles, and the FE Fuel Cell has plenty of that to go around. "We have designed the car to run the longest distance ever achieved by a fuel cell vehicle," says Hyundai Vice Chairman Dr. Woong-Chul Yang. It'll go about 500 miles on a full tank of hydrogen, which is especially helpful while fueling stations are still few and far between. Hyundai expects to launch the production SUV inspired by the FE Fuel Cell Concept in early 2018. Related Video:

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Hyundai, Kia recall 270,000 cold-weather state vehicles over rust

Hyundai has announced plans to recall 240,000 Sonata and Azera models registered in the northern United States over corrosion caused by the use of road salt. Exposure to the salt can cause rust to form (we know, basic chemistry here), and that the corrosion can change the alignment of the rear wheels, according to Reuters.
Sonatas from the 2006 to 2010 model years, built between March 1, 2005 and January 21, 2010, and Azeras from the 2006 to 2011 model years, built between September 27, 2005 and November 22, 2010, are covered only if they were registered in the following states: Connecticut, Delaware, Illinois, Indiana, Iowa, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, West Virginia, Wisconsin and Washington, DC. So basically, every state from the Midwest, to the central Atlantic coast, to New England. It is unclear exactly how many Sonatas or Azeras make up the 240,000 total number.
Hyundai is also recalling 20,300 of its 2013 Santa Fe Sports, while sister company Kia is recalling 9,345 2014 Sorentos. This second recall only covers Santa Fe Sport and Sorento models with the base, 2.4-liter engine and front-wheel drive. Apparently, the front axle driveshaft can develop cracks and separate.