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Hyundai: Ryanville

Ryanville is a commercial about a town full of Ryan Reynolds clones, and two smitten women driving around in a brand new Elantra who can't help but gawk at the actor because he's everywhere. This is a great ad if you like Ryan Reynolds, as these two women (and many other people) do. Hyundai also wants to remind you that if you're distracted by Ryan Reynolds, the Elantra's active Automatic Emergency Braking with Pedestrian Detection will help prevent you from running his handsome clone over. Vote for this one if you like the commercial, Ryan Reynolds, or both. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad

Hyundai and Turin IED collaborate on Kite buggy concept for Geneva

The last time Hyundai's European Design Center collaborated with Turin, Italy's Instituto Europeo di Design (IED), we got the PassoCorto concept in 2014. That four-year-old vision made an appearance in recent news feeds, as a potential harbinger of a mid-engine Hyundai sports car when the Theta II engine arrives. The Korean carmaker is at it again with IED, and this time the two have worked up a doorles, roofless, windowless buggy referred to as the Kite concept, planned for display at next month's Geneva Motor Show. The full-sized scale model measures 12.2 feet long, 7.3 feet wide, and 4.7 feet high — that's about four inches shorter and one inch taller than a Mini Cooper, but 20 inches wider. Being a model, the Kite won't be fitted with any powertrain, but the students behind the project envision one brushless electric motor on propulsion duty. This is the first of IED's previous 14 automaker collaborations to have an interior, so the 15 students from nine countries who worked on the project did their homework, tapping Gruppo Sila for the shift-by-wire gearbox, and Sabelt for the seat and seatbelts. Guests to the stand will be able to experience the Kite concept through virtual reality, while the whiz-bang gearbox gets shown in a separate, dedicated area. The design school's annual project serves as the thesis project for the Masters in Transportation Design program. Last year's offering, the Scilla concept prepared with Pininfarina, was a 180-degree departure from the Kite, but the students spent time off-road recently with their McLaren crossover concepts of 2010. If you're smitten with this year's product, you won't be able to buy it, but Hyundai does sell an actual kite. Related Video: Featured Gallery Hyundai Kite Concept News Source: Car Body Design via Carscoops Design/Style Green Geneva Motor Show Hyundai Concept Cars Electric Off-Road Vehicles 2018 Geneva Motor Show

Hyundai and Kia invest $110 million in UK electric van startup Arrival

Korea's Hyundai Group is backing a UK electric vehicle startup that plans to begin selling battery-powered delivery vans in 2021, the companies said on Thursday. Hyundai and sister firm Kia are making the investment of $110 million (100 million euros or 84.34 million pounds) in Arrival. Founded in 2015 and based in London, Arrival has developed a boxy, futuristic-looking shuttle bus aimed at the commercial delivery market. The company said its van will have a range between charges of 300 miles. In a statement, Arrival said it will work with Hyundai and Kia to develop a variety of electric vehicles, initially for the commercial market. Those vehicles will be built on Arrival's modular vehicle platform or "skateboard" that bundles motor, batteries and chassis components, similar to the skateboard developed by U.S. startup Rivian. Rivian is backed by Ford and Amazon, and has a contract to build 100,000 electric delivery vans for the e-commerce giant, starting in 2021. Hyundai and Kia last year invested $89 million in Rimac Automobili, a nine-year-old Croatian company aspiring to build electric supercars that is also backed by Porsche. Arrival said its vehicles will be equipped with advanced driver assist features and can be upgraded with self-driving systems. The vehicles are designed to sell for the same price as similar models powered by internal combustion engines and to be built in small "microfactories." That strategy is the opposite of U.S. electric vehicle rival Tesla which uses massive "gigafactories." Last fall, Arrival, which until now has operated largely in stealth mode, hired General Motors veteran Michael Ableson to head its new North American operations. With a small factory in Banbury, England, Arrival said it now has 800 employees in five countries, including Germany, Russia and Israel. Arrival previously said it would use BlackBerry's QNX operating system to connect safety features in its electric vehicles. Arrival said its prototype delivery vans are being tested by the Royal Mail, DHL and UPS. Related Video: Green Hyundai Kia Commercial Vehicles Electric Future Vehicles electric delivery van