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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Hyundai, Kia expanding plug-in vehicle line-up in Korea

Hyundai is shedding a bit of light on its electric vehicle plans. About time, too, since the company has spend a long period being quite vague about plugging in while touting its hydrogen plans. The Hyundai and Kia brands will both release their first plug-in hybrid vehicles next year in Korea; an all-electric version of the Kia Soul will roll out in May of this year and a mid-size electric vehicle will be launched as early as next year. Test versions of the Hyundai i10 electric vehicle have been on Korean roads since first being used at the G20 summit in Seoul in 2010. There have been hints about an electrified Hyundai coming to America, and at the Washington Auto Show last week, Michael O'Brien, vice president of corporate and product planning for Hyundai Motor America told AutoblogGreen that a new EV will be coming to the US market sometime within the next three years. A Hyundai executive told Korean national daily The Chosunilbo that the company will be significantly increasing its investment in hybrids and EVs to roll out a few eco-friendly models starting in 2015. It's hard to say which of these might come to the US market – a new LF Sonata will be coming out in both a regular gasoline and hybrid system in Korea; the US already has the Sonata Hybrid for sale. As for plug-in hybrids, Hyundai said that there will be both Sonata and Kia K5 (Optima) models coming out next year. These will also be the first-ever plug-in hybrids in the Korean market. Featured Gallery 2012 Hyundai Sonata Hybrid View 13 Photos News Source: The Chosunilbo Green Hyundai Kia Electric Hybrid Hydrogen Cars PHEV

Hyundai Virtual Guide is an owner's manual for your phone

The owner's manual for the 2015 Hyundai Sonata is more than 700 pages. In fact, owner's manuals in general are so unwieldy – both by weight and actual use – that the problem you're having must be greater than the hassle of dealing with the instruction guide. Hyundai wants to make that easier with its Virtual Guide, an augmented reality app for smartphones and tablets that puts answer to the most common points of confusion at your fingertips. Once you open the app you start by choosing your exact vehicle trim. There are 16 different trim and package options for the Sonata, all of them have been scanned so that the app can show your specific car and features. After that there are several options that allow different means of getting the info you need. Point your phone's or tablet's camera at the engine bay, the app will overlay the locations of items like the air cooler, battery, and dispstick. Press any of the boxes in the display and the app will take you step-by-step through the process of attending to each system. There's another AR overlay for the interior. One neat feature that isn't AR is a picture of the gauge cluster and all of its Christmas tree lights. Press any one of them and the app will explain what the light means and what to do when it appears. Another portion of the app is pictures of every angle of the car with highlightable areas that provide more info on things like seat operation and what's in the trunk. Audi has an augemented reality app called eKurzinfo in the UK for three of its models, but it appears that Hyundai is the first mainstream maker in the US to provide such technology. Virtual Guide is available for the Sonata now at the Apple App Store and Google Play. Other models will join the Guide as Hyundai gets more of its models scanned. The videos and the press release below have more information. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. HYUNDAI VIRTUAL GUIDE INTRODUCES AUGMENTED REALITY TO THE OWNER'S MANUAL - First Mainstream Automaker to Launch 2D/3D Owner's Manual for Smartphones and Tablet Computers - Hyundai Virtual Guide Provides Convenient, Simple Ways to Become Familiar with Full Vehicle Capabilities LOS ANGELES, Nov. 10, 2015 – Later this year, Hyundai will be the first mainstream automaker to launch an augmented reality owner's manual app.