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Volvo EX30 dropped from 2024 NACTOY contention due to model year cutoff

The North American Car, Truck and Utility of the Year jury announced Tuesday that the Volvo EX30 has been dropped as a finalist for the 2024 Utility of the Year award because it will not be sold to customers in 2023. As it had made it all the way to the final round before Volvo informed the jury that the car would not be available, the EX30 had to be replaced with another contender. The NACTOY board selected the 2024 Hyundai Kona/Kona Electric to fill its slot.  In fact, the EX30 was never intended to be delivered in 2023, a Volvo spokesperson confirmed to Autoblog. "The original plan had us scheduled to open order books [in November], but because we are always evaluating our production timelines and volumes, and make adjustments according to a variety of inputs, we changed that to be not before January," he said.  The other finalists for all three categories remain unchanged. The full list follows.  Car category: Honda Accord, Hyundai Ioniq 6, Toyota Prius Truck category: Chevrolet Colorado, Chevrolet Silverado EV, Ford Super Duty Utility category: Genesis Electrified GV70, Kia EV9, Hyundai Kona/Kona Electric The finalists were chosen from a list of 25, which was previously narrowed down from a comprehensive roster of all vehicles that are new or updated for the 2024 model year — a total of 52 eligible vehicles. Notably absent from the list of finalists were the Chevrolet Corvette E-Ray, Toyota GR Corolla, GMC Canyon, Ford Ranger, Chevrolet Blazer EV, Chevrolet Equinox EV, Mazda CX-90 and Toyota Grand Highlander, among others. The 2024 winners will be announced in January. Autoblog Editor-in-Chief Greg Migliore is member of the NACTOY jury. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.