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Super Bowl car commercials: Follow along as we riff on them live

Join Autoblog editors Sunday starting around 6:30 p.m. ET as we react to all of the car commercials during the game. We know Hummer, Porsche, Hyundai and others will have splashy ads, and naturally, there's usually a few surprises. Whether you're a Chiefs or 49ers fan — or don't care about football — the commercials are always a highlight. And for us, the car spots are the most intriguing. Weigh in with your own thoughts in the comments section. Let's kick off.   FIRST QUARTER Editor-in-Chief Greg Migliore liveblogs the first quarter. F9 We'll count this as a car commercial. The latest edition of the Fast & Furious looks like it well, will have cars. We'll punt on further comment. PORSCHE I like it. Creative. Sort of a Night at the Museum feel. The guards stage a theft and then a car chase. The Taycan looked good. Get fired up — the future for Porsche is electric. The spot is meant to illustrate how fun that can be. I don't need any convincing.    SECOND QUARTER Associate Editor Byron Hurd is liveblogging the second quarter.  HYUNDAI Hyundai checked in super early with their Sonata "Smaht Pahk" commercial, which manages to score points for being both cute and clever while also being a fairly good commercial in a vacuum. We saw it last week, so there were no surprises here, but we enjoyed it nonetheless.  Fun note: If you go to the Sonata landing page on Hyundai's web site, you can choose "plain old English" or "the Boston way" for your language; the latter will translate the page. Enjoy.  FORD Hi ho, West Coast Editor James Riswick here. Apparently, the guys in Detroit didn't get the Mustang Mach E ad featuring Idris Elba and a whole boat load of awesome old Mustangs. Pretty sure it's bound to be viewed the exact same way as the car itself: traditionalists will be aghast, while non-car people will be intrigued by a new, all-electric, crossover version of one of the few cars they've heard of.  GENESIS They're coming more rapidly now. Genesis gets some love thanks to Chrissy Teigen and John Legend; this was another known quantity, but Hyundai's luxury brand managed another solid entry here thanks to its choice of stars. Teigen and Legend got the chance to throw back to the latter's "Sexiest Man Alive" honors, which Teigen often teases him for. Another solid all-around spot.  GMC/HUMMER Are there just no surprises left? Don't tell me; I know the answer. LeBron James fronts the revived Hummer, which will be an EV sold as a GMC.

Hyundai presents 70 movies in 10 minutes... and it's very strange

It's not often we can use the term "trippy" to describe anything we post here at Autoblog, but this German video, promoted by Hyundai and starring the brand's European-spec i10 is trippy, surreal and totally bizarre. And we love it.
Movie buffs will appreciate this ridiculous mix of classic movies into a strange mishmash that makes no sense at all. From Silence of the Lambs to the Terminator series to Pulp Fiction, The Godfather and 300, there's the list of films parodied in this spot is wildly diverse. We've watched a few times, and while we can name the vast majority of classic films shown, we have no idea what the actual point of the video is.
Take a look below and let us know what you think in Comments. But beware, there is some NSFW language.

Bisimoto tunes Hyundai Ioniq SEMA show car for efficiency, not power

Automotive tuner Bisimoto is probably best known for its wildly powerful SEMA show cars, such as its 1,029 horsepower Honda Odyssey, and last year's 1,040-horsepower, rear-drive Hyundai Santa Fe. But this year, the company tried something different, building a Hyundai Ioniq hybrid not for power, but for fuel economy. According to Hyundai and Bisimoto, the resulting HyperEconiq managed to repeatedly exceed 80 mpg, based on 83 tests by the tuning company. That's a seriously impressive gain considering the standard Ioniq hybrid is rated at 57 mpg city and 59 mpg highway. Bisimoto was able to do this by enhancing just about every aspect of the car inside and out. But the most obvious changes are on the outside. The HyperEconiq features a custom body kit with front and side splitters, and a rear spoiler. There are also some prominent wheel spats, something we haven't really seen since the first-generation Honda Insight. The car also features lightweight, one-piece carbon fiber wheels from Carbon Revolution, and they're shod in high-silica low rolling resistance tires. Aluminum brake calipers further lighten the car, and coilover suspension lowers the car for better aerodynamics. There are a few other mechanical changes under the skin, too. The engine features unique low-friction 0W20 oil from PurOl. It has also been tweaked so that more air can be pulled in during valve overlap, and the exhaust was upgraded to improve exhaust flow out of the engine. The overall look is rather attractive. The body kit makes the car look sportier and more aggressive, and the carbon wheels are a nice accent to the dark gray color. We're still undecided on the looks of the wheel spats, but if they're functional, it's hard to argue with them. It will also be interesting to see if hypermiling upgrades enter the aftermarket mainstream. Related Video: Featured Gallery Bisimoto Hyundai HyperEconiq: SEMA 2017 Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Aftermarket Green SEMA Show Hyundai Fuel Efficiency Hatchback Hybrid Sedan hyundai ioniq bisimoto