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Hyundai pushes performance in Canadian Super Bowl ad

We keep seeing automakers put their Super Bowl ads online ahead of time, and here's one more to add to the list, although with a twist. The Internet might be the only place for many people to check out Hyundai's commercial because the spot is only playing in Canada during the game. The one-minute ad, titled Welcome to the New Age, eschews telling a narrative like many of this year's commercials. Instead, Hyundai offers a mix of energetic music over stylized imagery of the design, production and driving of the Genesis, plus a few brief cameos of other vehicles from the brand. The result is something a lot more visceral than many of the other spots so far. Too bad so many viewers are going to miss it. Autoblog reached out to Hyundai Canada for more information on the ad. According to company spokesperson Chad Heard, there is "no plan for it to be used in the US. It is specific to Canada." The spot will air during halftime.

2011 Hyundai Sonata being recalled for power steering failure

The Basics: Hyundai will recall 173,000 units of the 2011 Sonata with production dates between December 11, 2009 and October 31, 2010. The Problem: Damage to the electric power steering circuit board can cause a loss of power steering assist. Accidents/Injuries: None reported. The Fix: Dealers will replace the EPS control unit. If you own one: Hyundai will start the recall May 30. Contact Hyundai customer service for more details. If the power steering does fail, the vehicle will still be steerable but it will require additional effort. RECALL Subject : Loss of Electric Power Steering Assist Report Receipt Date: APR 05, 2016 NHTSA Campaign Number: 16V190000 Component(s): STEERING Potential Number of Units Affected: 173,000 All Products Associated with this Recall Vehicle Make Model Model Year(s) HYUNDAI SONATA 2011 Details Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor Company (Hyundai) is recalling certain model year 2011 Sonata vehicles manufactured December 11, 2009, to October 31, 2010. In the affected vehicles, the Electronic Power Steering (EPS) circuit board may be damaged and result in a loss of power steering assist. CONSEQUENCE: With a loss of power steering assist, extra steering effort will be required, especially at lower speeds, increasing the risk of a crash. REMEDY: Hyundai will notify owners, and dealers will replace the EPS control unit, free of charge. The recall is expected to begin May 30, 2016. Owners may contact Hyundai customer service at 1-855-371-9640. Hyundai's number for this recall is 143. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Submit your questions for Autoblog Podcast #317 LIVE!

We record Autoblog Podcast #317 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
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